2001
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This happened in 2001:
- LEGO Brand Retail stores are opened in England, Germany, and Russia.
- LEGO Serious Play is unveiled.
[edit] Themes introduced or discontinued in 2001
- LEGO Bionicle is introduced (January in Europe, June/July in the USA)
- LEGO Life on Mars is introduced, then discontinued.
- LEGO Alpha Team is introduced
- LEGO Harry Potter is introduced
- Islanders and Imperial Armada, sub-lines of LEGO Pirates, are reintroduced, then rediscontinued.
- LEGO Racers is introduced
- Jack Stone is introduced.
