2010
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- This article is about the year. For other uses of the number 2010, see 2010 (disambiguation).
Contents |
Events 
Edit
- LEGO and Disney released different Disney subthemes.
- LEGO and Cartoon Network released the Ben 10 subtheme.
- LEGO celebrated the 30th Anniversary of The Empire Strikes Back with special sets.
- LEGO Harry Potter: Years 1-4 is released.
- LEGO Universe is released.
- The Adventures of Clutch Powers, the first full length non-BIONICLE LEGO movie, is released.
- The LEGO Company introduced extra Atlantis elements in LEGO Digital Designer, voted for by fans.
- The following online games were introduced on LEGO.com:
- Agori Defender
- Brick Builder
- Brick Builder 2
- Claw Game
- Dance Master
- Define your own Villain
- Disco Dance Challenge
- Fish Catcher
- Galaxy City Getaway
- Hero Creator
- Karate Champion
- 55000 LEGO Universe
- Lava Showdown
- Mission: Von Nebula
- Mountain Ride
- Puzzle Hunter
- Sea Retriever
- Space Trap
- Spartan Thrower
- Sports Mania
- Street Skater (game)
- Target Zapper
- Track Crasher
- Tree Challenge
Themes introduced and discontinued Edit
- Atlantis is introduced.
- Ben 10: Alien Force is introduced.
- Cars is introduced.
- Harry Potter and the Half-Blood Prince is introduced.
- Hero Factory is introduced.
- Jewellery is introduced.
- Kingdoms is introduced.
- Minifigures (Theme) is introduced.
- Prince of Persia: The Sands of Time is introduced.
- Sports Equipment is introduced.
- Toy Story is introduced.
- Toy Story 2 is introduced.
- Toy Story 3 is introduced.
- World Racers is introduced.
- Agents was discontinued.
- BIONICLE was discontinued.
- BIONICLE Stars was introduced and then discontinued.
- Bob The Builder was discontinued.
- Cars was introduced with DUPLO Cars.
- Castle (2007) was discontinued.
- Harry Potter was re-introduced, releasing 6 sets on October 1.
- Indiana Jones was discontinued.
- Collectable Minifigures are introduced.
- Pirates was discontinued.
- Power Miners was discontinued.
- SpongeBob SquarePants was paused until 2011.
- Thomas and Friends was discontinued.
Sets introduced Edit
| # | Set | Pieces | Figures | Price | Released |
| Architecture | |||||
| 21006 | The White House | 560 | None | US $49.99 / € 49.99 | July 1, 2010 |
| Atlantis | |||||
| 20013 | Neptune Mini Sub | 63 | None | Free with BrickMaster | January 2010 |
| 30040 | Octopus | 42 | None | US $2.99 | December 2009 |
| 30042 | Mini Sub | 37 | 1 | Free (promotional) UK / US $2.99 | 2010 |
| 4585370 | Shark Warrior Key Chain | 1 | None | 2010 | |
| 4585371 | Manta Warrior Key Chain | 1 | None | US $4.99 / EU €3.99 | 2010 |
| 66365 | Atlantis Superpack | 691 | 7 | € 75.95 | 2010 |
| 8056 | Monster Crab Clash | 68 | 1 | US $5.99 / €7.50 | |
| 8057 | Wreck Raider | 64 | 2 | US $9.99 / €9.90 | |
| 8058 | Guardian of the Deep | 144 | 1 | US $14.99 / €14.99 | December 4, 2009 (US) / January 1, 2010 (UK) |
| 8059 | Seabed Scavenger | 119 | 1 | US $14.99 / EU €14.99 | |
| 8060 | Typhoon Turbo Sub | 197 | 2 | US $24.99 / EU €24.99 | |
| 8061 | Gateway of the Squid | 353 | 3 | US $39.99 / €39.99 | |
| 8072 | Sea Jet | 23 | 1 | US $3.49 / €2.99 | |
| 8073 | Manta Warrior | 13 | 1 | US $3.49 / €2.99 | |
| 8075 | Neptune Carrier | 475 | 4 | US $59.99 / €59.99 | |
| 8076 | Deep Sea Striker | 260 | 1 | US $19.99 / €19.99 | May 27, 2010 |
| 8077 | Atlantis Exploration HQ | 473 | 3 | US $49.99 / €49.99 | May 27, 2010 |
| 8078 | Portal of Atlantis | 1007 | 6 | US $99.99 / €89.99 | May 27, 2010 |
| 8079 | Shadow Snapper | 246 | 1 | US $29.99 / €29.99 | January 2010 |
| 8080 | Undersea Explorer | 364 | 1 | US $39.99 / €39.99 | May 27, 2010 |
| 852774 | Shark Warrior Key Chain | 1 | None | Free with any Atlantis set US $4.99 | 2010 |
| 852775 | Manta Warrior Key Chain | 1 | None | US $4.99 / EU €3.99 | January 2010 |
| 852776 | Diver Key Chain | 1 | None | US $4.99 / €3.99 | January 2010 |
| 852777 | Atlantis Magnet Set | 1 | 3 | US $14.99 / €9.99 | December 30, 2009 |
| 852778 | Water Gun | 1 | None | US $9.99 / € 7.99 | January 2010 |
| 852779 | Harpoon Blaster | 3 | None | US $19.99 / £14.99 | January 2010 |
| 852780 | Sword | 1 | None | US $9.99 / £5.99 | January 2010 |
| 852781 | Shield | 1 | None | US $9.99, £5.99 | January 2010 |
| 852782 | Trident | 1 | None | US $9.99 | January 2010 |
| 852906 | Atlantis 3D Goggles | 1 | None | Free with LEGO Club Magazine | 2010 |
| 852907 | Portal Emperor Key Chain | 1 | None | € 3.99 | 2010 |
| 9002038 | LEGO Atlantis Watch | 34 | 1 | US $19.99 | 2010 |
| Brickmaster | Atlantis | 140 | 2 | US $29.99 / €22.99 | August 2010 |
| The | Menace From the Deep | 5 | 1 | 2010 (Ameet) / April 1 2010 (Ladybird) | |
| The | Quest for the Lost City | 5 | 1 | £4.99 | 2010 (Ameet) / April 1 2010 (Ladybird) |
| Ben 10 | |||||
| 8409 | Spidermonkey | 21 | None | US $14.99 / € 14.99 | January 2010 |
| 8410 | Swampfire | 22 | None | US $14.99 / € 14.99 | January 2010 |
| 8411 | Chromastone | 21 | None | US $14.99 / € 14.99 | January 2010 |
| 8517 | Humongousaur | 14 | None | US $14.99 / € 14.99 | 2010 |
| 8518 | Jet Ray | 16 | None | US $14.99 / € 14.99 | January, 2010 (US and UK) |
| 8519 | Big Chill | 20 | None | US $14.99 / € 14.00 | December 30, 2009 (US and UK) |
| BIONICLE | |||||
| 7116 | Tahu | 19 | None | US $7.99 / €9.99 | December 4, 2009 (US) / December 31, 2009 (UK) |
| 7117 | Gresh | 19 | None | US $7.99 / €9.99 | December 4, 2009 (US) / December 31, 2009 (UK) |
| 7135 | Takanuva | 21 | None | US $7.99 / EU €9.99 | December 4, 2009 (US) / December 31, 2009 (UK) |
| 7136 | Skrall | 21 | None | US $7.99 / €9.99 | December 4, 2009 (US) / December 31, 2009 (UK) |
| 7137 | Piraka | 15 | None | US $7.99 / €9.99 | December 4, 2009 (US) / December 31, 2009 (UK) |
| 7138 | Rahkshi | 18 | None | US $7.99 / €9.99 | December 4, 2009 (US) / December 31, 2009 (UK) |
| 9002007 | Ackar Watch | None | 2010 | ||
| BIONICLE | Graphic Novel 10: Power of the Great | 1 | None | Would have been 2010 | |
| BIONICLE | Graphic Novel 8: Legends of Bara Magna | 1 | None | 2010 | |
| BIONICLE | Gresh Backpack | None | 2010 | ||
| BIONICLE | World of Glatorian Backpack | None | 2010 | ||
| BIONICLE: | Journey's End | None | 2010 | ||
| BIONICLE: | Kres Podróży | 1 | None | 2010 | |
| Bricks and More | |||||
| 4237348 | Black Lunchbox | 1 | None | £4.89 | 2010 |
| 4493792 | Salt and Pepper Shakers | 2 | None | UK £2.99 | 2010 |
| 5507 | Deluxe Brick Box | 102 | 1 | £34.99 | 2010 |
| 5508 | Deluxe Brick Box | 704 | 1 | US $49.99 / £34.99 | 2010 |
| 5512 | LEGO XXL Box | 1600 | None | € 59.99 / £49.99 | 2010 |
| 5529 | LEGO Basic Bricks | 326 | None | €12.99 / £12.99 | 2010 |
| 5549 | LEGO Building Fun | 651 | None | €24.99 / US $29.99 | 2010 |
| 5622 | Basic Bricks – Large | 60 | None | € 16.99 / £12.99 | December 30, 2009 (UK) |
| 5623 | Basic Bricks – Large | 450 | None | €16.99 / £12.99 | December 30, 2009 |
| 5898 | Cars Building Set | 139 | 1 | $9.99 / €7.99 | 2010 |
| 5899 | House Building Set | 134 | 1 | € 7.99 / £6.99 | 2010 |
| 620 | Blue Building Plate | 1 | None | $4.99 USD / £5.99 | 2010 |
| 9384 | Bricks Set | None | 2010 | ||
| City | |||||
| 10216 | Winter Village Bakery | 687 | 1 | US 54.99 / € 54.99 | October 2010 |
| 12160 | Backpack and Pencil Case Set, LEGO City | 2 | None | 2010 | |
| 2824 | City Advent Calendar | 271 | 1 | US $34.99 / € 19.99 | August 2010 |
| 30010 | Fire Chief | 31 | 1 | US $2.99 / Free | 2010 |
| 30011 | Police Boat | 16 | 1 | Free / £1.50 | 2010 |
| 30012 | Microlight | 34 | 1 | Free | October 23, 2010 |
| 30013 | Police Quad Bike | 34 | 1 | Free / £1.50 | 2010 |
| 3177 | Small Car | 43 | 1 | US $4.99 / €4.99 | December, 2009 (US and UK) |
| 3178 | Seaplane | 102 | 1 | US $10.99 / €12.95 | December 30, 2009 (US and UK) |
| 3180 | Tank Truck | 222 | 1 | US $19.99 / €19.99 | December 30, 2009 (UK)
May 27, 2010 (US) |
| 3181 | Passenger Plane | 309 | 3 | US $39.99 / €44.99 | May 27, 2010 (US) / June 1, 2010 (UK) |
| 3182 | Airport | 703 | 5 | US $99.99 / €109.95 | May 27, 2010 (US) / June 1, 2010 (UK) |
| 3221 | LEGO Truck | 278 | 2 | US $34.99 / € 29.99 | May 30, 2010 (US) / June 1, 2010 (UK) |
| 3222 | Helicopter and Limousine | 267 | 4 | €29.99 / £17.99 | February 5, 2010 (UK) |
| 4493792 | Salt and Pepper Shakers | 2 | None | UK £2.99 | 2010 |
| 66342 | City Super Pack | 564 | None | 2010 | |
| 66345 | City Super Pack | 297 | 1 | 2010 | |
| 66358 | City Super Pack 3 in 1 | 510 | 1 | 2010 | |
| 66359 | TECHNIC Super Pack 4 in 1 | 804 | None | € 79.99 | 2010 |
| 66360 | City Super Pack 4 in 1 | 871 | 1 | 2010 | |
| 66362 | City Super Pack 4 in 1 | 279 | 1 | 2010 | |
| 66363 | City Super Pack 4 in 1 | 279 | 1 | AU $120.00 | 2010 |
| 66374 | City Super Pack 4 in 1 | 1224 | 1 | 2010 | |
| 7206 | Fire Helicopter | 342 | 1 | US $39.99 / €29.99 | January 2010 |
| 7207 | Fire Boat | 306 | 1 | US $49.99 / US 39.99 (Aldi) | January 2010 |
| 7208 | Fire Station | 662 | 1 | US $79.99 / €84.95 | January 2010 |
| 7213 | Off-Road Fire Truck & Fireboat | 388 | 1 | US $39.99 / €39.99 | January 2010 |
| 7566 | Farmer | 16 | 1 | US $3.99 / EU €2.99 | June 2010 |
| 7567 | Traveller | 21 | 1 | US $3.49 / € 2.99 | January 2010 |
| 7684 | Pig Farm & Tractor | 256 | 1 | US $34.99 / €29.99 | Feb./Mar. 2010 (US) |
| 7688 | Sports Plane | 105 | 1 | Airline Promotion | 2010 |
| 7848 | Delivery Truck | 356 | 3 | US $39.99 / Euro 29.99 | July 29 2010 |
| 7936 | Level Crossing | 142 | 1 | US $19.99 / €16.99 | June 4, 2010 (UK) |
| 7938 | Passenger Train | 669 | 1 | £99.99 / €109.99 | June 4, 2010 (UK)
June 14, 2010 (USA) |
| 7939 | Cargo Train | 839 | 1 | $174.99 / €169.99 | June 2010 |
| 8043 | Motorized Excavator | 1123 | None | US $199.99 / €159.99 | 2010 |
| 8052 | Container Truck | 686 | None | US $69.99 / €59.99 | 2010 |
| 8053 | Mobile Crane | 1289 | None | US $99.99 / £74.99 | 2010 |
| 8403 | City House | 383 | 3 | US $39.99 / € 39.99 | July 15th, 2010 |
| 8404 | Public Transport | 864 | 6 | US $99.99 / € 99.99 | August 1, 2010 |
| 852514 | City Police Handcuffs | 1 | None | US $4.99 | June 4, 2010 |
| 852771 | Minifigure Ice Cube Tray | 1 | 1 | US $7.99 / $9.99 CAN | 2010 |
| 852990 | LEGO Logo Mug | 1 | None | US $9.99 / £5.99 | 2010 |
| SD535blue | Storage Box XXL Police Blue | 2 | None | 2010 | |
| SD535green | Storage Box XXL Police Green | 2 | None | 2010 | |
| SD535red | Storage Box XXL Fire Red | 2 | None | 2010 | |
| SD535yellow | Storage Box XXL Fire Yellow | 2 | None | 2010 | |
| SD536blue | Storage Box XL Police Blue | 2 | None | 2010 | |
| SD536green | Storage Box XL Police Green | 2 | None | 2010 | |
| SD536red | Storage Box XL Fire Red | 2 | None | 2010 | |
| SD536yellow | Storage Box XL Fire Yellow | 2 | None | 2010 | |
| SD655blue | Storage Boxes Modular Police Blue | 6 | None | 2010 | |
| SD655green | Storage Boxes Modular Police Green | 6 | None | 2010 | |
| SD655red | Storage Boxes Modular Fire Red | 6 | None | 2010 | |
| SD655yellow | Storage Boxes Modular Fire Yellow | 6 | None | 2010 | |
| SD656blue | Storage Jar Police Blue | 2 | None | 2010 | |
| SD656green | Storage Jar Police Green | 2 | None | 2010 | |
| SD656red | Storage Jar Fire Red | 2 | None | 2010 | |
| SD656yellow | Storage Jar Fire Yellow | 2 | None | 2010 | |
| Minifigures (theme) | |||||
| 4570178 | Minifigures Series 1 | 1 | 2010 | ||
| 4590556 | Minifigures Series 2 | 1 | 2010 | ||
| 4614581 | Minifigures Series 3 | 1 | 2011 | ||
| 4614586 | Minifigures Series 4 | 1 | 2011 | ||
| 4614607 | Minifigures Series 5 | 1 | 2011 | ||
| 4648586 | Minifigures Series 6 | 1 | 2012 | ||
| 81087 | Minifigure Speech Bubbles | 9 | 1 | US $9.99 | 2011 |
| 853216 | Classic Minifigure Sticker Set | 1 | None | US $2.99 | 2011 |
| 853240 | Minifigure Wrapping Paper | 4 | None | US $2.99 | 2011 |
| 8683 | Minifigures Series 1 | 110 (each minifigure counted once) | 10 | EU €1.99 / £1.99 | May 1 2010 (EU) / June 1 2010 (US) |
| 8684 | Minifigures Series 2 | 108 (each minifigure counted once) | 10 | US $1.99 / € 2.99 | September 2010 |
| 8803 | Minifigures Series 3 | 107 (each minifigure counted once) | 10 | US $2.99 / €1.99 | January 2011 |
| 8804 | Minifigures Series 4 | 113 (Each counted once) | 10 | US $2.99, €1.99 | April 1, 2011 |
| 8805 | Minifigures Series 5 | 105 (each minifigure counted once) | 1 | US $2.99 / EU €2.49 | August 22, 2011 |
| 8827 | Minifigures Series 6 | 116 (Each minifigure counted one time.) | 1 | € 2.49-$2.99 | January 9, 2012 |
| 8831 | Minifigures Series 7 | 1 | |||
| 8833 | Minifigures Series 8 | None | |||
| Caveman | Badge | None | Spring 2010 | ||
| Cheerleader | Badge | None | 2010 | ||
| Circus | Clown Badge | None | Summer 2010 | ||
| Cowboy | Badge | None | 2010 | ||
| Deep | Sea Diver Badge | None | 2010 | ||
| Demolition | Dummy Badge | None | 2010 | ||
| Forestman | Badge | None | Spring 2010 | ||
| Magician | Badge | None | Summer 2010 | ||
| Ninja | Badge | None | Autumn 2010 | ||
| Nurse | Badge | None | 2010 | ||
| Robot | Badge | None | 2010 | ||
| Skater | Badge | None | 2010 | ||
| Spaceman | Badge | None | 2010 | ||
| Super | Wrestler Badge | None | 2010 | ||
| Tribal | Hunter Badge | None | 2010 | ||
| VIP | Exclusive Minifigures Set | 1 | Summer 2012 | ||
| Vampire | Badge | None | 2010 | ||
| Zombie | Badge | None | Fall 2010 | ||
| Creator | |||||
| 10211 | Grand Emporium | 2182 | 10 | US $149.99 / EU €149.99 | March 3, 2010 (US and UK) |
| 10216 | Winter Village Bakery | 687 | 1 | US 54.99 / € 54.99 | October 2010 |
| 20014 | 4x4 Dynamo | 69 | None | Free (BrickMaster) | March 2010 |
| 20015 | Alligator | 89 | None | Free (with BrickMaster) | May 2010 |
| 30020 | Jet | 47 | None | 2010 | |
| 30021 | Parrot | 51 | None | Free | 2010 |
| 5864 | Mini Helicopter | 52 | None | €4.99 / £3.99 | 2010 |
| 5867 | Super Speedster | 278 | None | US $19.99 / EU €19.99 | December 4, 2009 (US) / December 31, 2009 (UK) |
| 5868 | Ferocious Creatures | 416 | None | US $29.99, €26.99 | 2010 |
| 5891 | Apple Tree House | 539 | None | €39.99, £40.99, $44.99 | 2010 |
| 5892 | Sonic Boom | 539 | None | US $59.99 / €49.99 | 2010 |
| 5893 | Offroad Power | 1061 | None | US $89.99 / £69.99 | June 2010 |
| 66359 | TECHNIC Super Pack 4 in 1 | 804 | None | € 79.99 | 2010 |
| 66373 | Fun Favor Pack | None | US $19.99 | 2010 | |
| 7808 | Yellow Airplane | 38 | None | UK Promotoion | planed for 2009 |
| 7938 | Passenger Train | 669 | 1 | £99.99 / €109.99 | June 4, 2010 (UK)
June 14, 2010 (USA) |
| 7939 | Cargo Train | 839 | 1 | $174.99 / €169.99 | June 2010 |
| 8043 | Motorized Excavator | 1123 | None | US $199.99 / €159.99 | 2010 |
| 8052 | Container Truck | 686 | None | US $69.99 / €59.99 | 2010 |
| 8053 | Mobile Crane | 1289 | None | US $99.99 / £74.99 | 2010 |
| 9385 | Sceneries Set | None | 2010 | ||
| Modular Buildings | |||||
| 10211 | Grand Emporium | 2182 | 10 | US $149.99 / EU €149.99 | March 3, 2010 (US and UK) |
| CUUSOO | |||||
| Dacta | |||||
| 9207 | Community Vehicles Set | 1 | 2010 | ||
| 9217 | Farm Set | 1 | 2010 | ||
| 9311 | City Buildings Set | 822 | 1 | 2010 | |
| 9314 | Rescue Services Set | 1 | 2010 | ||
| 9333 | Vehicles Set | 1 | 2010 | ||
| 9334 | Animals Set | 1 | 2010 | ||
| 9335 | Space & Airport Set | 1189 | 1 | €124.90 | 2010 |
| 9384 | Bricks Set | None | 2010 | ||
| 9385 | Sceneries Set | None | 2010 | ||
| 9386 | Doors, Windows & Roof Tiles | 1 | 2010 | ||
| 9667 | Solar Panel | 1 | None | 2010 | |
| 9668 | Energy Display | 1 | None | 2010 | |
| 9669 | Energy Storage | 1 | None | 2010 | |
| 9670 | E-Motor with Gear Reduction Ratio 9.5 : | 1 | None | 2010 | |
| 9688 | Renewable Energy Add-On Set | 12 | None | 2010 | |
| 9693 | Rechargeable Battery | 1 | None | US $54.95 / £35.80 | 2010 |
| 9694 | Colour Sensor | None | AU $79.99 | 2010 | |
| 991221 | Blue Plates Pack | 25 | None | 2010 | |
| 991223 | Small Green Plates Pack | 25 | None | 2010 | |
| 991229 | White Plates Pack | 25 | None | 2010 | |
| 991230 | Large Green Plates Pack | 25 | None | 2010 | |
| Zoo | (painting book) | None | 2010 | ||
| DUPLO | |||||
| 20017 | Dagger Trap | 52 | 1 | Free (with BrickMaster) | May 2010 |
| 2066 | Bath-Tub Buddies | 2 | None | US $12.25 | 1989 |
| 30060 | Farm Set | 4 | None | 2010 | |
| 30070 | Green Alien on Spaceship | 29 | 1 | $3.99 Free (w / €20 purchase)< | April 2010 |
| 30071 | Army Jeep | 32 | 1 | 2010 | |
| 30072 | Woody's Camp Out | 18 | 1 | July 17 2010 | |
| 30073 | Buzz's Mini Ship | 27 | 1 | Promo (Free) | July 17 / July 18|18 2010 |
| 5497 | Play with Numbers | 58 | 1 | €24.99 | 2010 |
| 5506 | Large Brick Box | 71 | None | US $29.99 | 2010 |
| 5507 | Deluxe Brick Box | 102 | 1 | £34.99 | 2010 |
| 5509 | DUPLO Basic Bricks | 45 | None | €12.99 | 2010 |
| 5511 | DUPLO XXL Box | 201 | None | £49.99 | 2010 |
| 5548 | DUPLO Building Fun | 81 | None | US $29.99 / €24.99 | June 4, 2010 (US) / June 1, 2010 (UK) |
| 5643 | Little Piggy | 4 | 1 | €4.99 | 2010 |
| 5644 | Chicken Coop | 11 | 1 | €7.99 | 2010 |
| 5645 | Farm Bike | 9 | 1 | US $9.99 / £6.99 | December 30, 2009 (US and UK) |
| 5646 | Farm Nursery | 9 | 1 | €11.99 | 2010 |
| 5647 | Big Tractor | 12 | 2 | €19.99 | 2010 |
| 5648 | Horse Stables | 38 | 1 | US $39.99 UK €39.99 | 2010 |
| 5649 | Big Farm | 68 | 1 | €59.99 | 2010 |
| 5650 | Front Loader | 9 | 1 | US $12.00 / £9.99 | May 29, 2010 (U.S.) / December 30, 2010 (U.K.) |
| 5651 | Dump Truck | 10 | 1 | €19.99 | 2010 |
| 5652 | Road Construction | 27 | 1 | €39.99 / £34.99 | June 2010 |
| 5653 | Stone Quarry | 1 | €59.99 / £49.99 | June 2010 | |
| 5654 | Fishing Trip | 14 | 1 | €16.99 | 2010 |
| 5655 | Caravan | 21 | 1 | 2010 | |
| 5656 | Pet Shop | 27 | 1 | 2010 | |
| 5657 | Jessie's Round Up | 18 | 1 | US $14.99 / €14.99 | May 1 2010 |
| 5658 | Pizza Planet Truck | 13 | 1 | US $19.99 / €19.99 | May 1 2010 |
| 5659 | The Great Train Chase | 39 | 3 | US $34.99 / €34.99 | May 1 2010 |
| 5691 | Alien Space Crane | 23 | 3 | US $39.99 / €39.99 | May 1, 2010 |
| 5813 | Lightning McQueen | 11 | None | US $14.99 / €14.99 | June, 2010 |
| 5814 | Mater's Yard | 16 | 2 | US $19.99 / €19.99 | June 2010 |
| 5815 | Flo's V-8 Café | 32 | 3 | US $29.99 / €29.99 | June 2010 |
| 5816 | Mack's Road Trip! | 33 | 1 | US $49.99 / €49.99 | June 2010 |
| 66310 | DUPLO TRU Co-Pack | 1 | € 44,99 | 2010 | |
| 66344 | Farm Set | 33 | 1 | 2010 | |
| 7569 | Desert Attack | 57 | 4 | US $10.99 / €13.99 | April 2010 |
| 7570 | The Ostrich Race | 169 | 3 | US $19.99 / € 19.99 | April 2010 |
| 7571 | The Fight for the Dagger | 258 | 4 | US $29.99 / €34.99 | April 2010 |
| 7572 | Quest Against Time | 506 | 1 | US $49.99 / € 59.99 | April 2010 |
| 7573 | Battle of Alamut | 821 | 8 | US $79.99 / €84.99 | April 2010 |
| 7590 | Woody and Buzz to the Rescue | 92 | 2 | US $19.99 / €24.95 | December 30, 2009 (US and UK) |
| 7591 | Construct-a-Zurg | 118 | 1 | USD $24.99 / €28.99 | January 4, 2010 |
| 7592 | Construct-a-Buzz | 205 | 1 | US $24.99 / €28.99 | 2010 |
| 7593 | Buzz's Star Command Spaceship | 257 | 2 | US $29.99 / €44.95 | December 30, 2009 (US and UK) |
| 7595 | Army Men on Patrol | 90 | 1 | US $10.99 / EU €13.99 | December 30, 2009 (US and UK) |
| 7596 | Trash Compactor Escape | 370 | 6 | US $49.99 / €54.99 | May 1 2010 |
| 7597 | Western Train Chase | 584 | 6 | US $79.99 / €84.99 | May 1 2010 |
| 7598 | Pizza Planet Truck Rescue | 225 | 4 | US $39.99 / €44.99 | May 1, 2010 |
| 7599 | Garbage Truck Getaway | 402 | 4 | US $49.99 / €54.99 | May 1, 2010 |
| 7789 | Lotso's Dump Truck | 129 | 4 | US $19.99 / €19.99 | May 1 2010 |
| 852848 | Woody Keychain | 1 | None | US $4.99 / €3.99 | 2010 |
| 852849 | Buzz Lightyear Keychain | 1 | None | US $4.99 / €3.99 | 2010 |
| 852850 | Jessie Keychain | 1 | None | US $4.99 / €3.99 | March 3, 2010 |
| 852939 | Dastan Key Chain | 1 | None | US $4.99 / € 3.99 | April 2010 |
| 852940 | Princess Tamina Key Chain | 1 | None | US $4.99 / € 3.99 | April 2010 |
| 852941 | Nizam Key Chain | 1 | None | US $4.99 / € 3.99 | March 2010 |
| 852942 | Prince of Persia Magnet Set | 3 | 3 | US $14.99 / € 9.99 | March 2010 |
| 852949 | Toy Story Magnet Set | 17 | 3 | US $14.99 / € 9.99 | 2010 |
| 852950 | Alien Key Chain | 1 | None | US $4.99 / €3.99 | 2010 |
| 9207 | Community Vehicles Set | 1 | 2010 | ||
| 9217 | Farm Set | 1 | 2010 | ||
| Buzz | Lightyear Cube Dude | None | Toy Fair set | 2010 | |
| Part | 4066pb365 | 1 | None | 2010 | |
| Zoo | (painting book) | None | 2010 | ||
| Cars (Disney) | |||||
| 5813 | Lightning McQueen | 11 | None | US $14.99 / €14.99 | June, 2010 |
| 5814 | Mater's Yard | 16 | 2 | US $19.99 / €19.99 | June 2010 |
| 5815 | Flo's V-8 Café | 32 | 3 | US $29.99 / €29.99 | June 2010 |
| 5816 | Mack's Road Trip! | 33 | 1 | US $49.99 / €49.99 | June 2010 |
| Toy Story 2 | |||||
| Harry Potter | |||||
| 3862 | Harry Potter Hogwarts | 333 | 8 | US 34.99 / €29.99 | July 2010 |
| 4599491 | Gryffindor Key Chain | 1 | None | Free | 2010 |
| 4599517 | Hufflepuff Key Chain | 1 | None | Free | 2010 |
| 4599520 | Ravenclaw Key Chain | 1 | None | Free | 2010 |
| 4599521 | Slytherin Key Chain | 1 | None | Free | 2010 |
| 4736 | Freeing Dobby | 73 | 3 | US $10.99 / €13.99 | October 1, 2010 |
| 4737 | Quidditch Match | 153 | 5 | US $19.99 / EU €25.99 | October 1, 2010 |
| 4738 | Hagrid's Hut | 442 | 4 | US $39.99 / €49.99 | October 1, 2010 |
| 4840 | The Burrow | 568 | 6 | US $59.99 / €69.99 | October 1, 2010 |
| 4841 | Hogwarts Express | 646 | 5 | US $79.99 / €79.99 | October 1, 2010 |
| 4842 | Hogwarts Castle | 1290 | 11 | US $129.99 / €129.99 | October 1,2010 |
| 852954 | Harry Potter Key Chain | 1 | None | US $4.99 / € 3.99 | 2010 |
| 852955 | Ron Weasley Key Chain | 1 | None | US $4.99 / € 3.99 | 2010 |
| 852956 | Hermione Granger Key Chain | 1 | None | US $4.99 / € 3.99 | 2010 |
| 852957 | Rubeus Hagrid Key Chain | 1 | None | US $4.99 / £2.99 | 2010 |
| 852979 | Professor Dumbledore Key Chain | 1 | None | US $4.99 / £2.99 | 2010 |
| 852980 | Severus Snape Key Chain | 1 | None | US $4.99 / £2.99 | 2010 |
| 852981 | Dobby Key Chain | 1 | None | US $4.99 / € 3.99 | 2010 |
| 852982 | Harry Potter, Professor Dumbledore, Hermione Granger Magnet | 3 | 3 | US $14.99 / £9.99 | 2010 |
| 852983 | Harry Potter, Severus Snape, Draco Malfoy Magnet | 3 | 3 | US $14.99 / £9.99 | 2010 |
| Harry | Potter Book Cover | 1 | None | Free (Promotional) | September 2010 |
| Hero Factory | |||||
| 7145 | Von Nebula | 156 | None | US $19.99 / € 19.99 | 2010 |
| 7147 | XPlode | 45 | None | US $12.99 / € 12.99 | July 2010 |
| 7148 | Meltdown | 50 | None | US $12.99 / € 12.99 | July 2010 |
| 7156 | Corroder | 40 | None | US $12.99 / €12.99 | July 13, 2010 |
| 7157 | Thunder | 46 | None | US $12.99 / € 12.99 | July 13, 2010 |
| 7158 | Furno Bike | 165 | None | US $29.99 / € 29.99 | July 2010 |
| 7160 | Drop Ship | 394 | None | US $49.99 | 2010 |
| 7162 | Rotor | 145 | None | US $19.99 / € 19.99 | July 2010 |
| 7164 | Preston Stormer | 17 | None | US $7.99 / € 9.99 | 2010 |
| 7165 | Natalie Breez | 19 | None | US $7.99 / € 9.99 | July 2010 |
| 7167 | William Furno | 19 | None | US $7.99 / € 9.99 | 2010 |
| 7168 | Dunkan Bulk | 17 | None | US $7.99 / € 9.99 | July 2010 |
| 7169 | Mark Surge | 19 | None | US $7.99 | July 2010 |
| 7170 | Jimi Stringer | 17 | None | US $7.99 / € 9.99 | July 2010 |
| 7179 | Dunkan Bulk and Vapour | 89 | None | US $24.99 / €24.99 | 2010 |
| HERO | Factory Claw | 1 | None | US $6.99 | 2010 |
| LEGO | Club Meeting Shirt September 2010 | 1 | None | September 18/September 25 2010 | |
| Kingdoms | |||||
| 30061 | Attack Wagon | 36 | 1 | US $3.49 / €2.99 | 2010 |
| 30062 | Target Practise | 31 | 1 | US $3.49 / €2.99 | 2010 |
| 7946 | King's Castle | 933 | 10 | US $99.99 / EU €99.99 | 2010 |
| 7947 | Prison Tower Rescue | 365 | 5 | US $47.99 / €49.99 | June - August 2010 |
| 7948 | Outpost Attack | 194 | 3 | US $19.99 / €19.99 | June - August 2010 |
| 7949 | Prison Carriage Rescue | 50 | 4 | US $9.99 / € 9.99 | May 2010 |
| 7950 | Knight's Showdown | 61 | 2 | US $6.99 / € 6.99 | June - August 2010 |
| 7952 | Kingdoms Advent Calendar | 167 | 9 | US $34.99, € 19.99 / £24.99 | August 2010 |
| 7953 | Court Jester | 22 | 1 | US $3.49 / EU €2.99 | 2010 |
| 7955 | Wizard | 19 | 1 | US $3.49 / € 2.99 | 2010 |
| 852911 | Court Jester Key Chain | 1 | 1 | US $4.99 / € 3.99 | 2010 |
| 852912 | Princess Key Chain | 1 | None | US $4.99 / CA $5.99 | 2010 |
| 852914 | Good Knight's Armour | 1 | None | € 18.99 / £14.99 | 2010 |
| 852920 | Dragon Armour | 1 | None | € 18.99 / £14.99 | 2010 |
| 852921 | Red Lion Knights Battle Pack | 36 | 7 | US $14.99 / € 12.99 | 2010 |
| 852922 | Green Dragon Knights Battle Pack | 37 | 6 | US $14.99 / €12.99 | 2010 |
| 852958 | King Key Chain | 1 | None | US $4.99 / € 3.99 | 2010 |
| LEGO Club | |||||
| 852856 | Max Key Chain | 1 | 1 | US $4.99 / ₤2.99 | 2010 |
| 852906 | Atlantis 3D Goggles | 1 | None | Free with LEGO Club Magazine | 2010 |
| 852996 | Max | 4 | 1 | February 2010 | |
| LEGO | Club Meeting Shirt October 2010 | 1 | None | October 23/October 30 2010 | |
| LEGO | Club Meeting Shirt September 2010 | 1 | None | September 18/September 25 2010 | |
| LEGO Games | |||||
| 2010 | Happy Holidays | None | Promotional (Given to LEGO business partners) | December 2010 | |
| 2853383 | Die Key Chain | 1 | None | 2010 | |
| 2853588 | Golden Dice | 7 | None | €4.99 | 2010 |
| 3845 | Shave A Sheep | 118 | None | US $9.99 / €9.99 | March 2010 |
| 3846 | UFO Attack | 88 | 1 | €9.99 | March 2010 |
| 3847 | Magma Monster | 95 | 1 | £9.99 / €12.99 | March 2010 |
| 3848 | Pirate Plank | 122 | 1 | €12.99 / £9.99 | March 2010 |
| 3849 | Orient Bazaar | 204 | 1 | US $19.99 / €19.99 | August 2010 |
| 3850 | Meteor Strike | 185 | 1 | US $19.99 / £17.99 | July 2010 |
| 3851 | Atlantis Treasure | 280 | 1 | €24.99, $24.99 | July 2010 |
| 3862 | Harry Potter Hogwarts | 333 | 8 | US 34.99 / €29.99 | July 2010 |
| LEGO Store | |||||
| 3300000 | The Brick Apple | 133 | None | US $9.99 | July 1, 2010 |
| Austin | Store Opening Set | 82 | None | 2010 | |
| Calgary | Store Opening Set | None | 2010 | ||
| Elmhurst | Store Opening Set | 95 | None | 2010 | |
| Garden | City Store Opening Set | 88 | None | 2010 | |
| Houston | Store Opening Set | 143 | None | March 27, 2010 | |
| LEGO | Club Meeting Shirt October 2010 | 1 | None | October 23/October 30 2010 | |
| Miami | Store Opening Set | None | 2010 | ||
| Minneapolis | Store Opening Set | 125 | None | 2010 | |
| Newark | Store Opening Set | 133 | None | October 2, 2010 | |
| Nuremberg | Store Opening Set | 131 | None | October 23, 2010 | |
| Orland | Park Grand Opening Exclusive Set | 58 | None | 2010 | |
| Phoenix | Store Opening Set | 140 | None | October 23, 2010 | |
| Troy | Store Opening Set | 103 | None | 2010 | |
| Wiesbaden | Store Opening Set | 146 | None | 2010 | |
| LEGO Universe | |||||
| 2853944 | Astronaut | 5 | 1 | Free | 2010 |
| 2856027 | LEGO Universe Official Prima Game Strategy Guide | 1 | None | US $19.99 / € 19.99 | October 2010 |
| 55001 | Universe Rocket | 55 | None | Free or US $9.99 / € 9.99 | 2010 |
| 55000 | LEGO Universe | 1 | None | See Subscription Prices | October 26, 2010, Closes: January 30, 2012 |
| Mindstorms | |||||
| 2855040 | Mindstorms NXT IR Receiver | 1 | None | US $49.99 / UK £39.99 | 2010 |
| 9667 | Solar Panel | 1 | None | 2010 | |
| 9668 | Energy Display | 1 | None | 2010 | |
| 9669 | Energy Storage | 1 | None | 2010 | |
| 9670 | E-Motor with Gear Reduction Ratio 9.5 : | 1 | None | 2010 | |
| Monthly Mini Model Build | |||||
| MMMB018 | Snowman | None | Free | January 2010 | |
| MMMB019 | Groundhog | 38 | None | Free | 2010 |
| MMMB020 | Rose | 25 | None | Free | 2010 |
| MMMB021 | Birds | 23 | None | Free | March 2010 |
| MMMB022 | Shamrock | 23 | None | Free | 2010 |
| MMMB023 | Chick | None | Free | April 2010 | |
| MMMB024 | Truck | None | Free | May 2010 | |
| MMMB025 | Barbecue | None | Free | June 2010 | |
| MMMB026 | Watermelon | 43 | None | Free | July 2010 |
| MMMB027 | Seagull | 29 | None | Free | August 2010 |
| MMMB028 | Boy with Backpack | 41 | None | Free | September 2010 (UK/Germany) / September 7 2010 (US) |
| MMMB029 | Monster | None | Free | October 2010 | |
| MMMB030 | Turkey Dinner | None | Free | November 2010 | |
| MMMB031 | Fire Place | None | Free | November 2010 | |
| MMMB032 | Christmas Tree | None | Free | December 7, 2010 | |
| Pirates | |||||
| 10210 | Imperial Flagship | 1664 | 6 | US $179.99 / €149.99 | January 4, 2010 (US and UK) |
| Power Miners | |||||
| 8188 | Fire Blaster | 67 | 2 | US $9.99 / €9.99 | |
| 8189 | Magma Mech | 183 | 2 | US $19.99 / €19.99 | |
| 8190 | Claw Catcher | 259 | 2 | US $34.99 / €34.99 | January 2010 US and Canada: May 2010 |
| 8191 | Lavatraz | 381 | 4 | US $49.99 / €49.99 | January 2010 US and Canada: May 2010 |
| 852862 | Firax Key Chain | 1 | None | US $4.99 / £2.99 | March 8, 2010 |
| 852863 | Duke Key Chain | 1 | 1 | US $4.99 / € 3.99 | 2010 |
| Power | Miners Battle Power Lime Sweatshirt | 1 | None | 2010 | |
| Power | Miners Battle Power Orange Sweatshirt | 1 | None | 2010 | |
| Prince of Persia | |||||
| 20017 | Dagger Trap | 52 | 1 | Free (with BrickMaster) | May 2010 |
| 7569 | Desert Attack | 57 | 4 | US $10.99 / €13.99 | April 2010 |
| 7570 | The Ostrich Race | 169 | 3 | US $19.99 / € 19.99 | April 2010 |
| 7571 | The Fight for the Dagger | 258 | 4 | US $29.99 / €34.99 | April 2010 |
| 7572 | Quest Against Time | 506 | 1 | US $49.99 / € 59.99 | April 2010 |
| 7573 | Battle of Alamut | 821 | 8 | US $79.99 / €84.99 | April 2010 |
| 852939 | Dastan Key Chain | 1 | None | US $4.99 / € 3.99 | April 2010 |
| 852940 | Princess Tamina Key Chain | 1 | None | US $4.99 / € 3.99 | April 2010 |
| 852941 | Nizam Key Chain | 1 | None | US $4.99 / € 3.99 | March 2010 |
| 852942 | Prince of Persia Magnet Set | 3 | 3 | US $14.99 / € 9.99 | March 2010 |
| Part | 4066pb365 | 1 | None | 2010 | |
| Racers | |||||
| 30030 | Tiny Turbo Rally Raider | 36 | None | 2010 | |
| 30033 | Truck | 45 | None | 2010 | |
| 30034 | Tow Truck | 34 | None | 2010 | |
| 30035 | Off Road Racer 2 | 30 | None | 2010 | |
| 7938 | Passenger Train | 669 | 1 | £99.99 / €109.99 | June 4, 2010 (UK)
June 14, 2010 (USA) |
| 7967 | Fast | 69 | None | US $12.99 / € 11.99 | December 4, 2009 (US) / December 31, 2009 (UK) |
| 7968 | Strong | 91 | None | US $12.99 / €11.99 | 2010 |
| 7970 | Hero | 68 | None | US $12.99 / €11.99 | 2010 |
| 7971 | Bad | 72 | None | US $12.99 / €11.99 | 2010 |
| 8192 | Lime Racer | 44 | None | US $5.99 / €3.99 | 2010 |
| 8193 | Blue Bullet | 50 | None | US $5.99 / €4.99 | 2010 |
| 8194 | Nitro Muscle | 47 | None | US $5.99 / €4.99 | 2010 |
| 8195 | Turbo Tow | 43 | None | US $5.99 / €4.99 | 2010 |
| 8196 | Chopper Jump | 141 | None | US $14.99 / €14.99 | 2010 |
| 8197 | Highway Chaos | 142 | None | US $14.99 / €14.99 | January 2010 |
| 8198 | Ramp Crash | 145 | None | US $14.99 / €14.99 | January 2010 |
| 8199 | Security Smash | 135 | None | US $14.99 / €14.99 | January 2010 |
| 8211 | Brick Street Getaway | 442 | None | US $39.99 / €39.99 | 2010 |
| 8214 | Gallardo LP 560-4 Polizia | 801 | None | US $59.99 / €54.99 | 2010 |
| 8221 | Storming Enforcer | 97 | None | € 11.99 | January 2011 |
| 8227 | Dragon Dueler | 94 | None | €11,99 | January 2011 |
| 8228 | Sting Striker | 82 | None | € 11.99 | January 2011 |
| 8231 | Vicious Viper | 96 | None | € 11.99 | January 2011 |
| Seasonal | |||||
| 10216 | Winter Village Bakery | 687 | 1 | US 54.99 / € 54.99 | October 2010 |
| 2010 | Happy Holidays | None | Promotional (Given to LEGO business partners) | December 2010 | |
| 2824 | City Advent Calendar | 271 | 1 | US $34.99 / € 19.99 | August 2010 |
| 2855167 | Holiday Santa Magnet 2010 | 6 | None | 2010 | |
| 40004 | Heart | 26 | None | US $4.99 / £2.99 | 2010 |
| 40005 | Easter Bunny | 81 | None | US $9.99 / £4.99 | 2010 |
| 40008 | Snowman Building Set | 64 | None | US$4.99 / € 3.99 | October 2010 |
| 40009 | Holiday Building Set | 85 | None | € 3.99 / US$4.99 | October 2010 |
| 40010 | Santa with Sleigh Building Set | 71 | None | €3.99 / £3.99 | September 2010 |
| 40011 | Turkey | 53 | None | US $4.99 | September / October 2010 |
| 40012 | Halloween Pumpkin Pack | 18 | None | $1.99 / € 1.99 | September 2010 |
| 40013 | Ghost | 18 | None | US $1.99 / EU €1.99 | September 2010 |
| 40014 | Bat | 25 | None | US $1.99 / € 1.99 | September 2010 |
| 7952 | Kingdoms Advent Calendar | 167 | 9 | US $34.99, € 19.99 / £24.99 | August 2010 |
| 852786 | Rose | 1 | None | US $4.99 | 2010 |
| Space Police III | |||||
| 5981 | Raid VPR | 69 | 2 | US $9.99 / €9.99 | December 4, 2009 (US) / December 31, 2009 (UK) |
| 5982 | Smash 'n' Grab | 188 | 2 | US $19.99 / €19.99 | |
| 5983 | Undercover Cruiser | 317 | 2 | US $28.99 / €29.99 | 2010 |
| 5984 | Lunar Limo | 391 | 3 | US $39.99 / €39.99 | 2010 |
| 5985 | Space Police Central | 630 | 5 | US $79.99 / €69.99 | May 27, 2010 |
| Star Wars | |||||
| 10212 | Imperial Shuttle | 2503 | 5 | US $259.99 / €259.99 | September 3, 2010 |
| 10215 | Obi-Wan's Jedi Starfighter | 676 | None | US $99.99 / €99.99 | November November 1|1, 2010 |
| 20016 | Imperial Shuttle | 70 | None | Free (BrickMaster Exclusive)< / small> | July 2010 |
| 20018 | AT-AT | 83 | None | Free (with BrickMaster) | November 2010 |
| 2853590 | Chrome Stormtrooper | 5 | 1 | 2010 | |
| 2853835 | White Boba Fett Figure | 5 | 1 | 2010 | |
| 2856080 | Stormtrooper Minifigure Clock | 1 | None | US $29.99 | 2010 |
| 2856081 | Darth Vader Minifigure Clock | 1 | None | US $29.99 | 2010 |
| 2856203 | Yoda Minifigure Clock | 1 | None | 2010 | |
| 30050 | Republic Attack Shuttle | 54 | None | Free (Promotional) / US $3.99 | March 2010 |
| 30051 | X-Wing | 69 | None | March 2010 | |
| 4520680 | Y-wing Fighter Bag Charm | 1 | None | 2010 | |
| 4591725 | Chrome Stormtrooper | 5 | 1 | Free (Promotional)< / small> | February 2010 |
| 4597068 | Boba Fett | 5 | 1 | 2010 | |
| 66341 | Star Wars 3 in 1 Superpack | 342 | 16 | € 60.99 | January 2010 |
| 66364 | Super Pack 3 in 1 | 308 | 6 | 2010 | |
| 66366 | Super Pack 3 in 1 | 431 | 17 | 2010 | |
| 66368 | Super Pack 3 in 1 | 316 | 14 | 2010 | |
| 8083 | Rebel Trooper Battle Pack | 79 | 3 | US $11.99 / £9.99 | |
| 8084 | Snowtrooper Battle Pack | 74 | 5 | US $10.99 / €14.99 | |
| 8085 | Freeco Speeder | 177 | 2 | US $24.99 / €26.99 | |
| 8086 | Droid Tri-Fighter | 268 | 2 | US $24.99 / €26.99 | |
| 8087 | TIE Defender | 304 | 2 | US $49.99 / €49.99 | |
| 8088 | ARC-170 Starfighter | 396 | 1 | US $59.99 / €74.99 | |
| 8089 | Hoth Wampa Cave | 297 | 4 | US $39.99 / €49.99 | |
| 8091 | Republic Swamp Speeder | 176 | 4 | US $29.99 / €39.99 | January 4, 2010 (US and UK) |
| 8092 | Luke's Landspeeder | 163 | 6 | US $24.99 / €26.99 | January 10, 2010 |
| 8093 | Plo Koon's Jedi Starfighter | 175 | 2 | US $24.99 / €27.99 | July / August 2010 |
| 8095 | General Grievous' Starfighter | 454 | 3 | US $49.99 / €49.99 | |
| 8096 | Emperor Palpatine's Shuttle | 592 | 4 | US $59.99 / €69.99 | July / August 2010 |
| 8097 | Slave I | 573 | 4 | US $79.99 / €89.99 | July/August, 2010 |
| 8098 | Clone Turbo Tank | 1141 | 6 | US $119.99 / €132.99 | July/August 2010 |
| 8099 | Midi-Scale Imperial Star Destroyer | 423 | None | US $39.99 / £34.99 | July 17 2010 |
| 8128 | Cad Bane's Speeder | 318 | 5 | US $49.99 / €54.99 | July 2010 |
| 8129 | AT-AT Walker | 815 | 8 | US $109.99 / € 119.99 | |
| 852836 | Admiral Ackbar Keychain | 1 | None | US $4.99 / €3.99 | February 2010 |
| 852837 | C-3PO Keychain | 1 | None | US $4.99 / £2.99 | February 2010 |
| 852838 | Wicket Keychain | 1 | None | US $4.99 / £2.99 | February 2010 |
| 852839 | Nute Gunray Keychain | 1 | None | US $4.99 / £2.99 | February 2010 |
| 852840 | Onaconda Farr Keychain | 1 | None | US $4.99 / £2.99 | February 2010 |
| 852841 | Princess Leia Keychain | 1 | None | US $4.99 / £2.99 | February 2010 |
| 852842 | Biker Scout Keychain | 1 | None | US $4.99 / £2.99 | February 2010 |
| 852843 | Admiral Ackbar, Princess Leia, C-3PO Magnet Set | 14 | 1 | US $ 14.99 / £8.99 | 2010 |
| 852844 | Chancellor Palpatine Magnet Set | 16 | 3 | US $14.99 / £8.99 | February 2010 |
| 852845 | Han Solo Magnet Set | 19 | 3 | US $14.99 / £8.99 | February 2010 |
| 852847 | Yoda T-shirt | 1 | None | US $17.99 | 2010 |
| 852921 | Red Lion Knights Battle Pack | 36 | 7 | US $14.99 / € 12.99 | 2010 |
| 852922 | Green Dragon Knights Battle Pack | 37 | 6 | US $14.99 / €12.99 | 2010 |
| 852944 | Luke Skywalker Key Chain | 1 | None | US $3.99 / €3.99 | 2010 |
| 852945 | Kit Fisto Key Chain | 1 | None | US $4.99 / £2.99 | 2010 |
| 852946 | R4-P44 Key Chain | 1 | None | US $3.99 / €3.99 | 2010 |
| 852947 | Kit Fisto, Barris Offee, and Captain Jag | 19 | 3 | US $14.99 / £8.99 | July 2010 |
| 853037 | Magnet Set Anakin, Senate Commando and Ahsoka | 20 | 3 | US $14.99 / € 9.99 | July 2010 |
| 853038 | Anakin Skywalker Key Chain | 1 | None | US $4.99 / €3.99 | 2010 |
| 853039 | Star War Clone Pilot Key Chain | 1 | None | US $4.99 / € 3.99 | 2010 |
| 853040 | Star Wars Senate Commando Captain Key Chain | 1 | None | US $4.99 / € 3.99 | 2010 |
| 9002113 | Darth Vader Digital Clock | 1 | None | 2010 | |
| 9002137 | Stormtrooper Digital Clock | 1 | None | 2010 | |
| Anakin | Skywalker Digital Clock | 1 | None | 2010 | |
| LEGO | Club Meeting Shirt October 2010 | 1 | None | October 23/October 30 2010 | |
| Luke | Skywalker Digital Clock | 1 | None | 2010 | |
| SDCC | Star Wars Cube Dudes | 416 | None | US $74.99 | 2010 |
| Star | Wars Celebration V Cube Dudes | 416 | None | US $74.99 | 2010 |
| TECHNIC | |||||
| 10216 | Winter Village Bakery | 687 | 1 | US 54.99 / € 54.99 | October 2010 |
| 2855040 | Mindstorms NXT IR Receiver | 1 | None | US $49.99 / UK £39.99 | 2010 |
| 66359 | TECHNIC Super Pack 4 in 1 | 804 | None | € 79.99 | 2010 |
| 7116 | Tahu | 19 | None | US $7.99 / €9.99 | December 4, 2009 (US) / December 31, 2009 (UK) |
| 7117 | Gresh | 19 | None | US $7.99 / €9.99 | December 4, 2009 (US) / December 31, 2009 (UK) |
| 7135 | Takanuva | 21 | None | US $7.99 / EU €9.99 | December 4, 2009 (US) / December 31, 2009 (UK) |
| 7136 | Skrall | 21 | None | US $7.99 / €9.99 | December 4, 2009 (US) / December 31, 2009 (UK) |
| 7137 | Piraka | 15 | None | US $7.99 / €9.99 | December 4, 2009 (US) / December 31, 2009 (UK) |
| 7138 | Rahkshi | 18 | None | US $7.99 / €9.99 | December 4, 2009 (US) / December 31, 2009 (UK) |
| 7938 | Passenger Train | 669 | 1 | £99.99 / €109.99 | June 4, 2010 (UK)
June 14, 2010 (USA) |
| 7939 | Cargo Train | 839 | 1 | $174.99 / €169.99 | June 2010 |
| 8041 | Race Truck | 608 | None | US $59.99 / £44.99 | January 4, 2010 (US and UK) |
| 8043 | Motorized Excavator | 1123 | None | US $199.99 / €159.99 | 2010 |
| 8045 | Mini Telehandler | 117 | 1 | $10.99 USD / € 9.99 | December 4, 2009 (US) / December 31, 2009 (UK) |
| 8046 | Helicopter | 152 | None | US $19.99 / €14.99 | January 2010 |
| 8047 | Compact Excavator | 252 | None | US $24.99 / £19.99 | January 2010 |
| 8048 | Buggy | 314 | None | US $39.99 / €29.99 | January 2010 |
| 8049 | Tractor with Log Loader | 525 | None | US $59.99 / €49.99 | January 2010 |
| 8051 | Motorbike | 467 | None | US $39.99 / ₤34.99 | 2010 |
| 8052 | Container Truck | 686 | None | US $69.99 / €59.99 | 2010 |
| 8053 | Mobile Crane | 1289 | None | US $99.99 / £74.99 | 2010 |
| 9002007 | Ackar Watch | None | 2010 | ||
| 9694 | Colour Sensor | None | AU $79.99 | 2010 | |
| BIONICLE | Graphic Novel 10: Power of the Great | 1 | None | Would have been 2010 | |
| BIONICLE | Graphic Novel 8: Legends of Bara Magna | 1 | None | 2010 | |
| BIONICLE | Gresh Backpack | None | 2010 | ||
| BIONICLE | World of Glatorian Backpack | None | 2010 | ||
| BIONICLE: | Journey's End | None | 2010 | ||
| BIONICLE: | Kres Podróży | 1 | None | 2010 | |
| Toy Story | |||||
| 30070 | Green Alien on Spaceship | 29 | 1 | $3.99 Free (w / €20 purchase)< | April 2010 |
| 30071 | Army Jeep | 32 | 1 | 2010 | |
| 30072 | Woody's Camp Out | 18 | 1 | July 17 2010 | |
| 30073 | Buzz's Mini Ship | 27 | 1 | Promo (Free) | July 17 / July 18|18 2010 |
| 5657 | Jessie's Round Up | 18 | 1 | US $14.99 / €14.99 | May 1 2010 |
| 5658 | Pizza Planet Truck | 13 | 1 | US $19.99 / €19.99 | May 1 2010 |
| 5659 | The Great Train Chase | 39 | 3 | US $34.99 / €34.99 | May 1 2010 |
| 5691 | Alien Space Crane | 23 | 3 | US $39.99 / €39.99 | May 1, 2010 |
| 7590 | Woody and Buzz to the Rescue | 92 | 2 | US $19.99 / €24.95 | December 30, 2009 (US and UK) |
| 7591 | Construct-a-Zurg | 118 | 1 | USD $24.99 / €28.99 | January 4, 2010 |
| 7592 | Construct-a-Buzz | 205 | 1 | US $24.99 / €28.99 | 2010 |
| 7593 | Buzz's Star Command Spaceship | 257 | 2 | US $29.99 / €44.95 | December 30, 2009 (US and UK) |
| 7595 | Army Men on Patrol | 90 | 1 | US $10.99 / EU €13.99 | December 30, 2009 (US and UK) |
| 7596 | Trash Compactor Escape | 370 | 6 | US $49.99 / €54.99 | May 1 2010 |
| 7597 | Western Train Chase | 584 | 6 | US $79.99 / €84.99 | May 1 2010 |
| 7598 | Pizza Planet Truck Rescue | 225 | 4 | US $39.99 / €44.99 | May 1, 2010 |
| 7599 | Garbage Truck Getaway | 402 | 4 | US $49.99 / €54.99 | May 1, 2010 |
| 7789 | Lotso's Dump Truck | 129 | 4 | US $19.99 / €19.99 | May 1 2010 |
| 852848 | Woody Keychain | 1 | None | US $4.99 / €3.99 | 2010 |
| 852849 | Buzz Lightyear Keychain | 1 | None | US $4.99 / €3.99 | 2010 |
| 852850 | Jessie Keychain | 1 | None | US $4.99 / €3.99 | March 3, 2010 |
| 852949 | Toy Story Magnet Set | 17 | 3 | US $14.99 / € 9.99 | 2010 |
| 852950 | Alien Key Chain | 1 | None | US $4.99 / €3.99 | 2010 |
| Buzz | Lightyear Cube Dude | None | Toy Fair set | 2010 | |
| World Racers | |||||
| 30031 | World Race Powerboat | 27 | 1 | 2010 | |
| 30032 | Dune Buggy | 35 | 1 | US $2.99 | 2010 |
| 8863 | Blizzard's Peak | 504 | 6 | US $59.99 / € 59.99 | 2010 |
| 8864 | Desert of Destruction | 961 | 10 | US $89.99 / €89.99 | May 29, 2010 (US) |
| 8896 | Snake Canyon | 57 | 2 | US $9.99 / €9.99 | 2010 |
| 8897 | Jagged Jaws Reef | 191 | 2 | US $19.99 / €19.99 | May 1 (UK and EU), June - August (US) 2010 |
| 8898 | Wreckage Road | 292 | 1 | US $29.99 / €29.99 | June 2010 |
| 8899 | Gator Swamp | 354 | 5 | US $39.99 / €39.99 | 2010 |
 | Released |
| Released soon (in two months or less) |
| Not yet released |
Other 2010 releases Edit
| # | Set | Pieces | Figures | Price | Released |
| Badges | |||||
| Released |
| Released soon (in two months or less) |
| Not yet released |
