VIP Minifigure is the mascot of The LEGO Group's VIP system, found frequently on shop.lego.com. He appears in 853303 Exclusive LEGO VIP Key Chain as a key chain. In spring 2011, VIP members took a poll to name him. He is now named "Leo".
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Leo's new shiny design
Leo announcing his name along with the minifigures from 8827 Minifigures Series 6
