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Use of the LEGO logo

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Use of the LEGO logo


I recently stumbled upon LEGO's "fair play" guidelines and noticed that they never allow the LEGO logo to be used on any unoffiial websites:

The LEGO Logo may not be used on an Unofficial Web Site

The bright red LEGO logo has become one of the most recognized trademarks in the world. We have worked hard to make this logo a symbol of high quality creative products for children. The logo stands for the LEGO Group and we cannot risk allowing the distinctiveness of this symbol to be diluted. We must, therefore, insist that the LEGO logo NEVER be used on an unofficial web site.

It also appears that we have to put a ® behind LEGO all the time?

The LEGO Trademarks may be used under certain Limited Circumstances on an Unofficial Web Site The LEGO trademarks (but not the logo) may be used in a non-commercial manner to refer to LEGO products or elements which are shown or discussed on a web site, as long as the trademark is not unduly emphasized or used in a way that can lead an observer to mistakenly believe that the site is sponsored or authorized by the LEGO Group.

Proper Use of the LEGO Trademark on a Web Site If the LEGO trademark is used at all, it should always be used as an adjective, not as a noun. For example, say "MODELS BUILT OF LEGO BRICKS". Never say "MODELS BUILT OF LEGOs".Also, the trademark should appear in the same typeface as the surrounding text and should not be isolated or set apart from the surrounding text. In other words, the trademarks should not be emphasized or highlighted. Finally, the LEGO trademark should always appear with a ® symbol each time it is used.

The LEGO Trademark cannot be used in an Internet Address The LEGO trademark should not be incorporated into an Internet address. Internet addresses have become useful tools for people to identify the source of a homepage. Using "LEGO" in the domain name would be creating the misleading impression that the LEGO Group sponsored the homepage.

According to wikipedia:Talk:Lego#LEGO, and wikipedia:Wikipedia:Manual of Style (trademarks):

Wikipedia uses "standard English text formatting and capitalization rules even if the trademark owner considers nonstandard formatting 'official'".

So, shouldn't we do the same and ditch the LEGO in all caps policy at BP:MOS? --LegOtaku (talk • contr) 21:19, December 11, 2009 (UTC)

I also read on there that if you link to the page on most of your pages you can use LEGO otherwise we have to keep saying LEGO® SpecialAgentX 01:14, December 15, 2009 (UTC)SpecialAgentX

I think we should decide something very soon, so we don't violate any rules. Samdo994 talk Contribs 26,532 edits 13:46, February 20, 2010 (UTC)

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