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Friends
LEGO Friends Logo
Years:

2012-present

Subthemes:

Friends Animals

Related themes:

Scala
Belville
Paradisa

For the video game, see 5707 LEGO Friends.

Friends is a theme that was introduced in early 2012, although some sets were available in late 2011. It replaced Belville as the "girl" theme. Twenty-three sets have been confirmed so far. The theme is more story-based then most, and follows the activities of five girls; Andrea, Emma, Mia, Olivia, and Stephanie. The theme also introduced the Mini-doll figure and over two dozen new moulds not seen elsewhere.

A television show named, LEGO Friends of Heartlake City based on the theme is currently available in at least three different languages.
Friends girls

The five main girls. Left to right: Olivia, Mia, Andrea, Emma, and Stephanie

Description

The Friends theme is mainly targeted towards girls between the ages of five and twelve. Rather than having minifigures, the theme has introduced a new Mini-doll figure.

Heartlake City

A map of Heartlake City

Friends follows five main characters: Olivia, Mia, Andrea, Emma, and Stephanie, and their lives in Heartlake City depicting their houses, hobbies, cars and favourite places to spend free time. The different interests of the girls reflect on the sets they are included in and are meant to help a girl find a character whose interests identify with her own. Even though their personalities are different, the friends seem to have some common fancies. For example, even though Mia seems to be the biggest animal lover and volunteers at the Heartlake Vet, Stephanie, the social butterfly, has also been seen rescuing animals on pet patrol.

While previous "girl" themes such as Scala and Belville gave into juniorization, Friends generally has as much building as other City-styled sets and themes. Friends still has a unique architecture with brightly coloured, modern structures.

Unlike most other current themes, Friends uses brighter, pastel colours. The colour palette used for Friends is much broader than retired "girl" themes which mainly used pink. While pink is not absent from the Friends line, purples and azures are more dominant than before. In fact, according to press releases and catalogues, Friends has introduced a total of six new brick colours, Medium Lavender, Lavender, Yellowish green, Dark Azur, Medium Azur, and Aqua. In reality, many of these colours were seen on the 2011 Colour Palette and even used in other themes in 2011, such as dark azure in Alien Conquest and Aqua in Cars. Friends is still one of the first times these colours were used regularly rather than parts for characters. The first time would be in the SpongeBob SquarePants theme where one of the azures appeared in 2011's 3815 Heroic Heroes of The Deep.

Apart from building elements, Friends sets include many specially moulded accessories, which increases their playbility. Over two dozen new moulds of this kind were introduced, such as new bowls, kitchen untensils, pens, hairstyling accessories, several new flowers and unique rubber hairpieces designed for female characters. Friends also reuse a few parts from Minifigures, like pies, pretzels, beakers, microphones.

Friends has also introduced many new animal moulds including redesigned horses and a foal, rabbits, parrots, dolphins, butterflies and bugs, also cats and dogs in different poses. There are also some entirely new moulds, such as a hedgehog, a squirrel and a turtle. Most of these figures appear in different colour variants. The Friends Animals subtheme released in 2013 was entirely dedicated to the Heartlake City fauna. These small sets are sold in polybags, with three bags per series.

The first winter wave of sets released in 2012 follows the adventures of the girls in a suburban setting, the summer wave also focuses on a more rural setting with Emma and Stephanie going to a horse-back riding camp outside of Heartlake city and Olivia taking a camping trip. The 2013 winter wave went back to the suburban setting and added two water themed sets, which go outside Heartlake City to the beach and ocean. The summer 2013 wave added a high school and other suburban-themed sets, while expanding the characters' interests to include soccer and music; a large yacht rounded out the sets.

The winter 2014 saw several farm and agriculture-themed sets, including a farmer's market, a horse barn and a set where one of the characters nursed a newborn lamb. A beach-side house was also added.

Announced for the summer of 2014 were several animal rescue and nursing sets, playing off the polybag sets featuring animals such as baby bear and tiger cubs, birds and other wildlife. A camping caravan set and a large shopping mall – the largest Friends set yet – were also expected to go on sale.

Mini-dolls

Main article Mini-doll figure

Construction of Olivia

Construction of the Minidoll, Olivia

The mini-dolls are exclusive to the line. The mini-doll is much closer in scale to classic minifigures than the figures from previous "girl" themes, such as Scala and Belville. They are around 5 millimeters taller than a standard minifigure and are less blocky and stylized. The mini-dolls are made out of four parts, like most regular minifigures: legs, torso, head and hair. In 2012 29 mini-dolls were introduced, not counting second variations. In 2013 3 new mini-dolls were introduced.

Background

The theme takes place in the fictional Heartlake City, and centres around the lives of five girls, Olivia, Mia, Andrea, Emma, and Stephanie, and their adventures in and around the city. In the winter wave of 2012, the sets were mostly based the girl's interests or their hangouts. In the summer wave of 2012 it had more of a summer sub theme having Summer camp for Emma and Stephanie, there was also a bonus Christmas set to have Olivia and Christina celebrate Christmas. In 2013, the girls looked at new interests such as going to the pool, grooming dogs and karate, while in 2014, the girls developed agriculture-related interests and – with the announced summer 2014 sets – were slated to work in the jungle caring for sick and injured animals.

The success of the Friends line of sets inspired rival construction brick manufacturers to introduce their own line of sets targeting girls. This included Mega Bloks, which marketed a line of sets featuring Mattel's Barbie [1] and (for younger girls) Hello Kitty.

Characters

  • Andrea is one of the five main friends, she is the music lover of the group.
  • Andrew likes exploring the seas.
  • Anna is Olivia's mom and Peter's wife. She likes cooking and mowing the lawn.
  • Chloe loves telling stories and going on adventures with Mia.
  • Christina is big into Christmas.
  • Danielle likes fresh home baked cakes, cupcakes and bread.
  • Ella likes horse riding.
  • Emma is one of the five main friends, she is the beautician of the group.
  • Isabella is big into swimming and going to the pool.
  • Joanna works at the pet salon.
  • Kate loves the ocean and exploring it.
  • Katharina is a expert horse rider.
  • Liza enjoys horse riding at Sunshine Ranch.
  • Matthew likes painting pictures.
  • Maya likes water skiing and exploring the seas.
  • Mia is one of the five main friends, she is the animal lover of the group.
  • Ms. Stevens is a teacher at Heartlake High.
  • Naya is a bar attendant working in the Heartlake Juice Bar.
  • Nicole likes camping and cooking.
  • Olivia is one of the five main friends, she is the smart one of the group.
  • Peter is Olivia's dad and Anna's husband. He likes cooking and watching t.v.
  • Robert attends horses during the Heartlake Horse Show.
  • Sarah works at the beauty shop and loves style.
  • Sophie is Olivia's aunt and Peter's sister. She's also the vet.
  • Stephanie is one of the five main friends, she is the soical girl of the group.
  • Theresa is the horse riding instructor.

TV Series Characters

  • Jacob learns how to be a pilot.
  • Lacy is Mia's arch rival and a horse rider.

Notes

Descriptions from LEGO.com

LEGO.com-icon-yellow This is a description taken from LEGO.com. Do not modify it.

Welcome to Heartlake City
The LEGO Friends story centers on the everyday lives and personalities of five girls in a fictional hometown called Heartlake City. Each of the friends—Olivia, Mia, Andrea, Stephanie and Emma—has a distinct personality and interests, such as animals, performing arts, invention and design, that are reflected in the models. Building sets reflect different parts of town where the girls’ adventures take place—downtown, suburbs, beach, camping grounds and mountains.


LEGO.com-icon-yellow This is a description taken from LEGO.com. Do not modify it.

Join your 5 new friends in Heartlake City! LEGO® Friends is the story of five friends : Olivia, Andrea, Emma, Mia and Stephanie. They live in HeartLake City, a charming town built around a heart-shaped lake. Together they create the LEGO® Friends Club to share their secrets, organize parties and help the people of the city. These five friends are always ready for fun adventures!

A world of dreams to build! At the City Park Cafe in HeartLake City, you can design a place for Andrea and Marie to meet for a snack. Over at the Tree House, you can build a sky high lookout. Organize a barbecue, play with the cat Minou or redecorate any room in Olivia's house. Or you can build a clinic to take care of animals at the Heartlake City Vet's office with Sophie and Emma!

Want to meet the LEGO® Friends? Click here!


Sets

topbottom
Image # Set Pieces Figures Price Released
3061 3061  City Park Café  222  AndreaMarie   $34.99 / €29.99  2012 
3063 3063  Heartlake Flying Club  195  Stephanie   $19.99 / €19.99  2012 
3065 3065  Olivia's Treehouse  191  Olivia   $19.99 / €19.99  2012 
3183 3183  Stephanie's Cool Convertible  130  Stephanie   $14.99 / €14.99  2012 
3184-2 3184  Adventure Camper  309  OliviaNicole   $29.99 / €29.99  2012 
3185 3185  Summer Riding Camp  1112  StephanieEmmaEllaTheresa   €99.99  2012 
3186 3186  Emma's Horse Trailer  218  Emma   $19.99 / €24.99  2012 
3187 3187  Butterfly Beauty Shop  221  EmmaSarah   $24.99 / €24.99  January 2012 
3188 3188  Heartlake Vet  343  MiaSophie   €39.99  2012 
3189 3189  Heartlake Stables  401  Mia, Katharina   €54.99  2012 
3315 3315  Olivia's House  695  AnnaOliviaPeter   $74.99 / €69.99  2012 
3316 box 3316  Friends Advent Calendar  193  Olivia, Christina   $34.99 / €19.99  September 2012 
3930 3930  Stephanie's Outdoor Bakery  45  Stephanie   $5.99 / €5.99  2012 
3931 3931  Emma's Splash Pool  43  Emma   $5.99 / €5.99  2012 
3932 3932  Andrea's Stage  87  Andrea   $9.99 / €9.99  2012 
3933 3933  Olivia's Invention Workshop  81  OliviaRobot   €9.99  2012 
3934 3934  Mia's Puppy House  64  Mia   $9.99 / €9.99  2012 
3935 3935  Stephanie’s Pet Patrol  73  Stephanie   €9.99  2012 
3936 3936  Emma's Fashion Design Studio  79  Emma   $9.99  2012 
3937 alt1 3937  Olivia's Speedboat  65  Olivia   $9.99 / €9.99  August 2012 
3938 3938  Andrea's Bunny House  62  Andrea   €9.99  2012 
3939 3939  Mia's Bedroom  85  Mia   €9.99  2012 
3942 3942  Heartlake Dog Show  183  Mia   $19.99 / €19.99  2012 
30100-1 30100  Andrea at the Beach  23  Andrea     October 13, 2012 
30101 Skateboarder Mia Bag 30101  Mia's Skateboard  28  Mia   $Free  2012 
30102-1 30102  Olivia's Desk  26  Olivia   $3.99 / €3.20  2012 
30103-1 30103  Emma's Car  32  Emma   $3.99  2012 
30105-1 30105  Stephanie and Mailbox  41  Stephanie   $4.99  2012 
30106 alt1 30106  Ice Cream Stand  34  Emma   $4.99  2013 
30107-1 30107  Birthday Party  39  Andrea     2013 
30108-1 30108  Summer Picnic  33  Mia     2013 
51wsJW8wIPL 30112  Flower Stand  33  Emma     2014 
30113 alt1 30113  Stephanie's Bakery Stand  28  Stephanie     2014 
$ 12 30114  Andrea's Beach Lounge  29  Andrea     2014 
30115 Jungle Boat 30115  Jungle Boat  31  Olivia   $$ 4.99  2014 
Zzaaa 40112  Model Catwalk  143     $14.99 / €14.99  2014 
No image 40114  Buildable Jewellery Box          
36336769z 41000  Water Scooter Fun  28  Kate   $6.99 / €5.99  2013 
36335511z 41001  Mia's Magic Show  90  Mia   $9.99 / €9.99  2013 
36334880z 41002  Emma's Karate Class  93  Emma   $9.99 / €9.99  2013 
36337431z 41003  Olivia's Newborn Foal  70  Olivia   $9.99 / €9.99  2013 
41004 alt1 41004  Rehearsal Stage  198  Stephanie   $19.99 / €19.99  2013 
B 41005 box side 41005  Heartlake High  487  StephanieMatthewMs. Stevens   $49.99 / €49.99  2013 
Downtown bakery box 41006  Downtown Bakery  253  DanielleMia   $29.99 / €24.99  2013 
36338591z 41007  Heartlake Pet Salon  242  EmmaJoanna   $29.99 / €29.99  2013 
Heartlake City Pool 41008  Heartlake City Pool  423  AndreaIsabella   $39.99 / €39.99  2013 
Andrea's bedroom box 1 41009  Andrea's Bedroom  75  Andrea   $9.99 / €9.99  2013 
Olivia's Beach Buggy Box 41010  Olivia's Beach Buggy  94  Olivia   $9.99 / €9.99  2013 
Lego41011a 41011  Stephanie's Soccer Practice  80  Stephanie   $9.99 / €9.99  2013 
41013-1 41013  Emma's Sports Car  159  Emma   $14.99 / €14.99  2013 
Friend6 41015  Dolphin Cruiser  612  MiaAndrewMaya   $69.99 / €69.99  November, 2013 
Friend1 41016  Friends Advent Calendar  213  StephanieLily   €19.99  2013 
41017 alt1 41017  Squirrel's Tree House  41     $4.99 / €3.99  2013 
41018 alt1 41018  Cat's Playground  31     $4.99 / €3.99  2013 
41019 alt1 41019  Turtle's Little Oasis  33     $4.99 / €3.99  2013 
41020-1 41020  Hedgehog's Hideaway  34  none   $4.99 / €3.99  2013 
41021-1 41021  Poodle's Little Palace  46     $4.99 / €3.99  2013 
CollectableBunny 41022  Bunny's Hutch  37     $4.99 / €3.99  2013 
41023 Fawn's Forest pack 41023  Fawn's Forest  35  Fawn   $4.99 / €3,99  2013 
41024 Parrot's Perch pack 41024  Parrot's Perch  32  Parrot   $4.99 / €3.99  2013 
41025 Puppy's Playhouse pack 41025  Puppy's Playhouse  39  Puppy   $4.99 / €3.99  2013 
41026-1 41026  Sunshine Harvest  233  Olivia   $19.99 / €19.99  2014 
41027 alt1 41027  Mia's Lemonade Stand  112  Mia   $9.99 / €9.99  2014 
41028 alt1 41028  Emma's Lifeguard Post  78  Emma   $9.99 / €9.99  2014 
41029 alt1 41029  Stephanie's Newborn Lamb  78  Stephanie   $9.99 / €9.99  2014 
51hLY1Fl0gL 41030  Olivia's Ice Cream Bike  98  Olivia   $9.99  2014 
51d2QCQXqCL 41031  Andrea's Mountain Hut  119  Andrea   $9.99  2014 
41032-1 41032  First Aid Jungle Bike  156  Emma   $14.99  2014 
41033-1 41033  Jungle Falls Rescue  183  Olivia   $19.99  2014 
41034-1 41034  Summer Caravan  297  OliviaJoanna   $29.99  2014 
Enlarged j13 41035  Heartlake Juice Bar  277  AndreaNaya   $29.99 / €32.99  2014 
41036-1 41036  Jungle Bridge Rescue  365  MiaMatthew   $29.99  2014 
41037-1 41037  Stephanie's Beach House  369  Stephanie, Kate   $39.99 / €39.99  2014 
1112 41038  Jungle Rescue Base  473  AndreaStephanie   $59.99  2014 
10821138463 b713da5963 o 41039  Sunshine Ranch  721  Mia, Liza   $69.99 / €69.99  2014 
LEGO Friends Advent Calendar 2014 box front -41040 largest size right side view 41040  Friends Advent Calendar  228  MiaEwa   $29.99  2014 
10984459866 740d6c5e81 o 41041  Turtle's Little Paradise  43     $3.99 / €3.99  2014 
41042-1 41042  Tiger's Beautiful Temple  42     $3.99 / €3.99  2014 
10984540434 1aec0077f4 o 41043  Penguin's Playground  46     $3.99 / €3.99  2014 
41044 Macaw's Fountain 41044  Macaw's Fountain  39     $3.99  2014 
41045 Orangutan's Banana Tree 41045  Orangutan's Banana Tree  37     $3.99  2014 
41046 Brown Bear's River 41046  Brown Bear's River  37     $3.99  2014 
Lego-friends-promo-set-41047-seal-on-a-rock-coming-soon-2 41047  Seal's Little Rock  37     $3.99  2014 
41048-1 41048  Lion Cub's Savanna  43     $3.99  2014 
41049 2048x2048 41049  Panda's Bamboo  47     $3.99  2014 
10984459376 c8536b2891 o 41056  Heartlake News Van  278  EmmaAndrew   $24.99 / €24.99  2014 
10984540024 4a8a88f390 o 41057  Heartlake Horse Show  355  StephanieRobert   $39.99 / €39.99  2014 
61tU4K8aGOL 41058  Heartlake Shopping Mall  1120  StephanieEmmaJulianSophie   $109.99  2014 
61yWN2g4o1L 41059  Jungle Tree Sanctuary  320  Mia     2014 
No image 41085  Animal Care Clinic          
No image 41086  Vet Ambulance          
No image 41087  Rabbit Mother with Babies          
No image 41088  Puppy Training          
No image 41089  Foal Care Stable          
No image 41090  Olivia's Garden Pool          
No image 41092  Stephanie's Pizzeria          
No image 41093  Heartlake Hair Salon          
No image 41094  Heartlake Lighthouse          
No image 41095  Emma's House          
No image 41097  Heartlake Hot Air Balloon          
4659602-1 4659602  Display Stand  17       2012 
Stephanieset 5000245  Stephanie  Stephanie     2012 
LEGO Friends Lemonade Stand LEGO  Friends Lemonade Stand Promotion         2012 

Books

Image Set Pieces Figures Price Released
Friendsspecialedition LEGO Friends Special Edition Free 2012
FriendsForever Friends Forever US $3.99 2012
WelcomeToHeartlakeBook Welcome to Heartlake City US $3.99 June 18, 2012
Friendsbrickmaster-1 Brickmaster Friends 103 Mia, Chloe US $29.99 September 17, 2012
New girl in town New Girl in Town: Mini Movie Chapter Book (LEGO Friends) US $4.99 2013
Ultimate Sticker Ultimate Sticker Collection: LEGO Friends 2013
Friends Riding Book LEGO Friends: Let's Go Riding! US $14.99 February 18, 2013
FriendsLightsCameraGirlPower LEGO Friends: Lights, Camera, Girl Power! US $4.99 March 1, 2013
Olivia's Rainbow LEGO Friends: Olivia's Rainbow 13 Maxie UK £6.99 March 7, 2013
Meet the Friends Meet the Friends US $3.99 April 30, 2013
A Treat for Goldie LEGO Friends: A Treat for Goldie 15 Goldie UK £6.99 May 2, 2013
Day in HLC LEGO Friends: A Day in Heartlake City August 1, 2013
Friends Puppy Tale LEGO Friends: A Puppy Tale August 1, 2013
Andrea Takes the Stage LEGO Friends: Andrea Takes the Stage August 1, 2013
LEGO Friends: Emma's Big Splash July 29, 2014

Other Releases

topbottom
Image # Set Pieces Figures Price Released
Lunchbox of death 40501717  Friends Blue Lunchbox          
Friends Bottle 40551716  Friends Green Water Bottle          
40551717 40551717  Friends Blue Water Bottle         2012 
Stickers 4659599  Friends Sticker Sheet          
Lego 5002801 5002801  Friends Brick Light (Purple)       2013 
Imagebff 6006139  Friends Promotional Bricks       February 4, 2012 
Poster Friends 6013406  Friends Poster          
6024305-1 6024305  Best Friends Bricks       2012 
6031636-1 6031636  Friends Promotional Pack       2013 
6043173 6043173  Building Toy  23  none     2013 
6043183-1 6053183  Children's Jewellery         2013 
Friends Bag 2 853390  Friends Handbag          
853393-1 853393  Friends Picture Frame  49     $14.99  2012 
Friends Bag Friends  Willkommen Tote Bag          
New set LEGO  Friendship Bracelets         2012 
40080 alt1 40080  Pencil Holder  138     $14.99 / €12.99  2013 
850581 alt1 850581  Brick Calendar  140     €12.99  2013 
850591 alt1 850591  Friends Name Sign  29       2013 
850596 850596  Heartlake City Playmat     €12.99  2012 
850597 alt1 850597  Friends Carry Case  31       2013 
850781 alt1 850781  Friends Carry Case House     $12.99  June 27 2013 
850789 alt1 850789  Friends Horse Bag Charm     $4.99  2013 
850849 850849  LEGO Friends Doghouse Holiday Bauble  29     $7.99  November 2013 

Mini-dolls

Animals


Gallery

T.V. Commercials

See Also

External Links

Sources

view · talk · edit Friends sets
2012 Regular sets: 3061 Park Café | 3063 Heartlake Flying Club | 3065 Olivia's Treehouse | 3183 Stephanie's Cool Convertible | 3184 Adventure Camper | 3185 Summer Riding Camp | 3186 Emma's Horse Trailer | 3187 Butterfly Beauty Shop | 3188 Heartlake Vet | 3189 Heartlake Stables | 3315 Olivia's House | 3316 Friends Advent Calendar | 3930 Stephanie's Outdoor Bakery | 3931 Emma's Splash Pool | 3932 Andrea's Stage | 3933 Olivia's Invention Workshop | 3934 Mia's Puppy House | 3935 Stephanie’s Pet Patrol | 3936 Emma's Fashion Design Studio | 3937 Olivia's Speedboat | 3938 Andrea's Bunny House | 3939 Mia's Bedroom | 3942 Heartlake Dog Show
2012 Other sets: 30100 Andrea at the Beach | 30101 Mia on Skateboard | 30102 Olivia's Desk | 30103 Emma's Car | 30105 Stephanie and Mailbox | 4659602 Display Stand | 5000245 Stephanie | 6006139 Friends Promotional Bricks | 66434-1 Friends Super Pack 3 in 1 | 66435-1 Friends Super Pack 4 in 1
2013 Regular sets: 41000 Water Scooter Fun | 41001 Mia's Magic Show | 41002 Emma's Karate Class | 41003 Olivia's Newborn Foal | 41004 Stephanie's Grand Entrance | | 41005 Heartlake High | 41006 Downtown Bakery | 41007 Heartlake Pet Parlour | 41008 Heartlake City Pool | 41009 Andrea's Bedroom | 41010 Olivia's Beach Buggy | 41011 Soccer Training with Stephanie | 41013 Emma's Sports Car | 41015 Dolphin Cruiser | 41016 Friends Advent Calendar | 41017 Squirrel's Tree House | 41018 Cat's Playground | 41019 Turtle's Little Oasis | 41020 Hedgehog's Hideaway | 41021 Poodle's Little Palace | 41022 Bunny's Hutch | 41023 Fawn's Forest | 41024 Parrot's Perch | 41025 Puppy's Playhouse
2013 Other sets: 30106 Ice Cream Stand | 30107 Birthday Party | 30108 Summer Picnic | 6031636 Friends Promotional Pack
2014 Regular sets: 41026 Sunshine Harvest | 41027 Mia's Lemonade Stand | 41028 Emma's Lifeguard Post | 41029 Stephanie's Newborn Lamb | 41030 Olivia's Ice Cream Bike | 41031 Andrea's Mountain Hut | 41032 First Aid Jungle Bike | 41033 Jungle Falls Rescue | 41034 Summer Caravan | 41035 Heartlake Juice Bar | 41036 Jungle Bridge Rescue | 41037 Stephanie's Beach House | 41038 Jungle Rescue Base | 41039 Sunshine Ranch | 41040 Friends Advent Calendar | 41041 Turtle's Little Paradise | 41042 Tiger's Beautiful Temple | 41043 Penguin's Playground | 41044 Macaw's Fountain | 41045 Orangutan's Banana Tree | 41046 Brown Bear's River | 41056 Heartlake News Van | 41057 Heartlake Horse Show | 41058 Heartlake Shopping Mall | 41059 Jungle Tree Sanctuary
2014 Other sets: 30112 Flower Stand | 30113 Stephanie's Bakery Stand | 30114 Andrea's Beach Lounge
Other Releases: Brickmaster Friends | LEGO Friends: Olivia's Rainbow | LEGO Friends: A Treat for Goldie | Friends Key Chain One | Friends Key Chain Two | Friends Valentine Cards | Hanging Out in Heartlake City | Perfect Pet Show | LEGO Friends Lemonade Stand Promotion

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