Fandom

Brickipedia

Helge Torpe

30,686pages on
this wiki
Add New Page
Talk0 Share
Rating-4-glossy
Brickifyworld

This article should be brickified to fit within the style of Brickipedia.
Please follow the guidelines in the Manual of Style and Wikipedia:How to edit a page.

Helge Torpe was employed by Godtfred Kirk Christiansen in 1958 as the marketing director and in 1959 they opened a photography department. It was Helge who became responsible for the increasingly sophisticated graphics and displays, as well as a much more comprehensive approach to marketing. In 1960 he completely revamped the promotional materials for the company. The cartoon-like LEGO Mascot, dating back to 1954, was replaced by a new robot-like mascot made, appropriately, from LEGO Bricks. The mascots were used in all of LEGO marketing including boxes, idea books and advertisements

Ad blocker interference detected!


Wikia is a free-to-use site that makes money from advertising. We have a modified experience for viewers using ad blockers

Wikia is not accessible if you’ve made further modifications. Remove the custom ad blocker rule(s) and the page will load as expected.

Also on Fandom

Random Wiki