Hero Factory is a constraction theme introduced in July 2010. The theme is centered around a group of robotic heroes who protect the galaxy from various threats. The theme primarily uses new TECHNIC elements for each set, much like BIONICLE. Since it is the successor to BIONICLE, the first wave of sets had a label that read “From the makers of BIONICLE” printed on their boxes, just as the first Bionicle sets had the Technic logo on them.
2010 - Rise of the Rookies
The storyline is based in Makuhero City. The largest building and trademark of the city is the Assembly Tower, a 589 meters high, 715 meters wide and 924 meters long tower, located in the center of Makuhero City. It is driven by “cold fusion” and it employs a total of 11,127 employees. This tower is the “Hero Factory” that constructs various robot heroes which are sent out when the Call Center receives calls from victims. They can report their emergency and call on a robotic hero. Founder of the Hero Factory is Akiyama Makuro.
Inside the Assembly Tower, these heroes are built every day. They are the product of work from design experts and robot construction specialists. These robotic heroes are fitted with solid fiber-carbide plating, Quaza cores and equipped with helmets and equipment to fight evil with guts and gadgets. Once constructed, they are placed in special hero pods and beamed across the galaxy and across time to defeat evil and solve their various missions.
The first evil leader is Von Nebula; he has a staff with the ability to create black holes. Von Nebula used to be a hero on Stormer’s team, but during a mission his cowardice nearly caused the destruction of a city. Blaming Stormer for his failure, Von Nebula swore vengeance on Hero Factory. He has some former-jail burg henchman who have banded together to help him, but that is unknown to the heroes. William Furno, the newest hero, is eager to defeat Von Nebula but is depressed when his firm-handed team leader, Preston Stormer tells him he isn’t experience to take on the most dangerous villain in the galaxy. He is joined by more rookies, Mark Surge and Natalie Breez. He is also joined by heroes Dunkan Bulk, and Jimi Stringer. Using Stormer's smarts and Furno’s talent, the heroes defeat Von Nebula.
2011.A - Ordeal of Fire
The first wave of Hero Factory sets in 2011 was called Mission: Ordeal of Fire. In a Hero Factory book given out with a LEGO magazine in December, it gave this description:
Sent out on a dangerous mission to save a refueling station, the heroes are attacked by vicious Fire Villains, who prove too fast and too strong. To defeat these notorious villains, the heroes must be redesigned and re-equipped with special new weapons and gadgets. But will the redesign work? The history of the Hero Factory rests on its success!
2011.B - Savage Planet
The 3.0 Hero Factory series is titled Savage Planet. It is set on a planet called Quatros, which has a core of quaza. The main villain is named Witch Doctor, who is trying to extract the quaza. If he succeeds, the planet will die and break apart. The six heroes, Stormer, Furno, Bulk, Nex, Stringer and the New rookie, Rocka now with animal powers, must travel to Quatros and stop the villain from killing the planet. But there are savage beasts that attack them, Waspix, Fangz, Scorpio, and Raw-Jaw, who are controlled by the Witch Doctor.
2012 - Breakout
The fourth series is titled Hero Factory Breakout and features a villain called Black Phantom, who breaks into the Hero Factory tower - with the help of mastermind Von Nebula - and allows the other villains to escape. While all of the heroes are distracted by the escapes, Black Phantom stays behind to destroy the Hero Factory assembly tower. With the mission manager captured, and all of the other heroes out, Rocka is tasked to defeat Black Phantom before he can take over.
Breakout is the second series to include an XL hero (Preston Stormer), as well as the first series to include all of the original nine heroes (not including the Drop Ship pilot). Each set also contains a hero core with a secret code on the back, used for the Breakout online game. Breakout is also the first Hero Factory line scheduled to have two waves of sets, one in December 2011/January 2012 and one in summer 2012.
The December 2011/January 2012 sets had Rocka, Furno, Surge, Evo, and Breez, who didn’t come out until summer 2012 in the US, with Bulk, Stringer, Stormer, and Nex. Bulk, Breez, and Nex didn’t appear in the TV show for unknown reasons.
Despite for Bulk, Breez, and Nex not appearing in the TV show, there’s a second trailer where Bulk is knocked down by Voltix, and Nex being knocked down by Speeda Demon, and Breez didn’t appear in the trailer but in the FOX Sports Cleatus.
As far as the television series is concerned, it is the first part to have recurring villains, one of which has a main role as the ‘mastermind’ of the Breakout. Voltix seems to be the ‘breaker-outer’ of the villains, since he was the one who allowed Von Nebula to break himself out of his own black hole staff, creating a black hole and allowing the villains to escape.
2013 - Brain Attack
The 2013 storyline is about a mysterious factory that produces brain parasites to turn creatures of the Hero Factory universe evil. The brains go to different areas on the planet, infecting ice beasts, lava critters, desert crawlers, jungle ogres, rock monsters, sea beasts, and one brain infects an electrical dragon. Meanwhile in Makuhero City, the heroes are going around in the public, signing autographs, giving away robo-balls, and giving interviews. Surge complains to Breez that he wants action and doesn’t want to be a puppet. Suddenly, the code red alarm goes off, and the heroes rush back. Zib explains that the brains are forcing the hosts to destroy Hero Factory, and they need upgrades. After getting their upgrades, Furno sends Evo into the service canals to combat a wave of Aquagon, sets Surge to guard the Factory (much to Surge’s annoyance), and sends everyone else into the streets. After much trial and error, Bulk finds out that the brains can be removed if they are hit on the spikes. After knocking all the brains off, they notice that Surge’s signal is inside the Hero Assembly Tower, so they head back. Dragon Bolt rams into Hero Factory, causing a mass evacuation. Rocka is left to the job of fighting the dragon, while the heroes find Surge. Inside, the heroes find that Surge has been taken over by a brain and has made an army of drones to destroy the factory. As the heroes fight them, Rocka equips himself with 44014 Jet Rocka, and goes after the dragon. He manages to remove the brain, and Breez removes the brain on Surge’s head, and they shut off the drones. As they walk into the street to help out, Breez asks Surge if this experience changed anything about how he feels to help. Surge replies that since he now knows what being a real puppet is, he won’t turn down anything he can voluntarily do. But in the factory, there are more brains lying in wait for innocent minds, and they latch onto a repair crew, giving the heroes a new challenge to deal with.
The Winter releases were 44000 Furno XL, 44004 Bulk, 44002 Rocka, 44006 Breez, 44003 Scarox, 44001 Pyrox, 44005 Bruizer, and 44007 Ogrum, with 44008 Surge, 44010 Stormer, 44012 Evo, and 44014 Jet Rocka, 44009 Dragon Bolt, 44011 Frost Beast, and 44013 Aquagon being released in the summer. The Heroes resemble knights and their helmets have a transparent covering over their eyes. The villains have special parasite heads, holding parasite brains which have many similarities to the Krana and Kraata from BIONICLE. These brain creatures appear in various transparent colors as well as black and glow-in-the-dark, with red spikes and eyes. They have six legs and a long spiky tail. A new online game was released, which involves the player as a partially-customized hero and an Alpha Team Hero as his or her sidekick.
2014 - Invasion from Below
2014 was a reboot of the theme. In the city of Antropolis, a drill of a Metro Line project reveals strange creatures from within the planet that abduct the crew. Hero Factory sends in Evo to investigate, which leads to an attack on the city by giant beasts. Their objective: capture the civilians to feed them to their queen. Alpha Team is flown in to stop the monsters by building giant mechs. Breez discovers that the monsters communicate with each other, while Stormer and Furno get kidnapped. The remaining heroes build more mechs to explore the underground tunnel. After much exploration, they arrive to the center and discover the queen monster, which proceeds to call more monsters to her aid. Surrounded, Breez talks to the queen and convinces her to free the other heroes and let them all leave. However, a Jumper steps on a gun and shoots it, making the Queen think the Heroes shot it, which results in Stormer destroying the colony. They escape to the surface and the tunnel is resealed, keeping the monsters inside.
List of Hero variations
|11995||HERO Factory Recon||$12.99||2011|
|2063||Stormer 2.0||31||$7.99 / €9.99||2011|
|2065||Furno 2.0||30||$7.99 / €9.99||2011|
|2067||Evo 2.0||31||$7.99 / €9.99||January 1, 2011|
|2068||Nex 2.0||31||$7.99 / €9.99||2011|
|2141||Surge 2.0||30||$7.99 / €9.99||2011|
|2142||Breez 2.0||29||$7.99 / €9.99||2011|
|2143||Rocka 3.0||30||$7.99 / €9.99||2011|
|2144||Nex 3.0||29||$7.99 / €9.99||2011|
|2145||Stormer 3.0||31||$7.99 / €9.99||2011|
|2182||Bulk 3.0||30||$7.99 / €9.99||2011|
|2183||Stringer 3.0||30||$7.99 / €9.99||2011|
|2191||Furno 3.0||28||$7.99 / €9.99||2011|
|2192||Drilldozer||61||$12.99 / €12.99||2011|
|2193||Jetbug||63||$12.99 / €12.99||2011|
|2194||Nitroblast||57||$12.99 / €12.99||2011|
|2231||Waspix||48||$12.99 / €12.99||July 2011|
|2232||Raw-Jaw||52||$12.99 / €12.99||2011|
|2233||Fangz||55||$12.99 / €12.99||July 2011|
|2235||Fire Lord||125||$19.99 / €19.99||January 2011|
|2236||Scorpio||104||$24.99 / €19.99||July 2011|
|2282||Rocka XL||174||$24.99 / €24.99||2011|
|2283||Witch Doctor||331||$29.99 / €34.99||2011|
|2856089||Hero Factory 2.0 Collection||182||$47.94||January 2011|
|2856227||Hero Factory Fire Villains Collection||306||$58.96||March 2011|
|2856228||Hero Factory 2.0 Collection||182||€59.94||March 5, 2011|
|2856232||Hero Factory Fire Villains Collection||306||€58.96||March 5, 2011|
|40116||Hero Factory Hero Minimodel||31||Natalie Breez||June 2014|
|44000||Furno XL||103||$19.99 / €19.99||2013|
|44001||Pyrox||50||$12.99 / €12.99||2013|
|44002||Rocka||43||$9.99 / €9.99||2013|
|44003||Scarox||46||$9.99 / €9.99||2013|
|44004||Bulk||50||$9.99 / €9.99||2013|
|44005||Bruizer||62||$12.99 / €12.99||2013|
|44006||Breez||49||$9.99 / €9.99||2013|
|44007||Ogrum||59||$12.99 / €12.99||2013|
|44008||Surge||66||$12.99 / €12.99||2013|
|44009||Dragon Bolt||149||$19.99 / €24.99||2013|
|44010||Stormer||69||$12.99 / €12.99||2013|
|44011||Frost Beast||60||$12.99 / €12.99||2013|
|44012||Evo||51||$9.99 / €9.99||2013|
|44013||Aquagon||41||$9.99 / €9.99||2013|
|44014||Jet Rocka||290||$34.99 / €34.99||2013|
|44015||Evo Walker||51||Nathan Evo||$9.99 / €9.99||2014|
|44016||Jaw Beast vs. Stormer||49||Preston Stormer||$9.99 / €9.99||2014|
|44017||Stormer Freeze Machine||88||Preston Stormer||$14.99 / €14.99||2014|
|44018||Furno Jet Machine||79||William Furno||$14.99 / €14.99||2014|
|44019||Rocka Stealth Machine||89||Rocka||$14.99 / €14.99||2014|
|44020||Flyer Beast vs. Breez||91||Natalie Breez||$14.99 / €14.99||2014|
|44021||Splitter Beast vs. Furno & Evo||108||William Furno, Nathan Evo||$19.99 / €24.99||2014|
|44022||Evo XL Machine||193||Nathan Evo||$24.99 / €24.99||2014|
|44024||Tunneler Beast vs. Surge||59||Mark Surge||$9.99||2014|
|44025||Bulk Drill Machine||113||Dunkan Bulk||$14.99||2014|
|44026||Crystal Beast vs. Bulk||83||Dunkan Bulk||$14.99||2014|
|44027||Breez Flea Machine||102||Natalie Breez||$14.99||2014|
|44028||Surge & Rocka Combat Machine||188||Mark Surge
|44029||Queen Beast vs. Furno, Evo & Stormer||217||William Furno
|6200||Evo||36||$8.99 / €9.99||2012|
|6201||Toxic Reapa||42||$8.99 / €9,99||2012|
|6202||Rocka||55||$12.99 / €12,99||2012|
|6203||Black Phantom||124||$19.99 / €19,99||2012|
|6216||Jawblade||45||$7.99 / €9.99||2012|
|6217||Surge||39||$8.99 / €9.99||2012|
|6218||Splitface||50||$12.99 / €12.99||2012|
|6221||Nex||39||$8.99 / €9.99||2012|
|6222||Core Hunter||51||$12.99 / €12.99||2012|
|6227||Breez||55||$12.99 / €11.87||January 2012|
|6228||Thornraxx||44||$8.99 / €9.99||2012|
|6229||XT4||39||$8.99 / €9.99||2012|
|6230||Stormer XL||89||$24.99 / €19.99||2012|
|6231||Speeda Demon||192||$34.99 / €29.99||2012|
|6282||Stringer||42||$8.99 / €9.99||2012|
|6283||Voltix||61||$12.99 / €12.99||2012|
|6293||Furno||56||$12.99 / €12.99||2012|
|66404||Hero Factory Combo Value Pack 1||61||2011|
|66414||Hero Factory Twin-Pack||2011|
|7145||Von Nebula||156||$19.99 / €19.99||2010|
|7147||XPlode||45||$12.99 / €12.99||July 2010|
|7148||Meltdown||50||$12.99 / €12.99||July 2010|
|7156||Corroder||40||$12.99 / €12.99||July 13, 2010|
|7157||Thunder||47||$12.99 / €12.99||July 13, 2010|
|7158||Furno Bike||165||$29.99 / €29.99||July 2010|
|7162||Rotor||145||$19.99 / €19.99||July 2010|
|7164||Preston Stormer||17||$7.99 / €9.99||2010|
|7165||Natalie Breez||19||$7.99 / €9.99||July 2010|
|7167||William Furno||19||$7.99 / €9.99||2010|
|7168||Dunkan Bulk||17||$7.99 / €9.99||July 2010|
|7169||Mark Surge||19||$7.99 / €9.99||July 2010|
|7170||Jimi Stringer||17||$7.99 / €9.99||July 2010|
|7179||Dunkan Bulk and Vapour||89||$24.99 / €24.99||2010|
|853083||Hero Factory Mission Log Book||1||$3.99 / €2.99||January 1, 2011|
|LEGO||Hero Factory Ultimate Sticker Collection||$12.99||July 15, 2013|
|LEGO||Hero Factory: Alien Attack||$3.99||July 15, 2013|
|LEGO||Hero Factory: The Alien Wars||$3.99||July 15, 2013|
|No image||LEGO||Meet the Heroes|
|Secret||Mission 2: Legion of Darkness||2012|
|Secret||Mission 3: Collision Course||2013|
|Secret||Mission 4: Robot Rampage||2013|
|No image||Secret||Mission 5: Mirror World|
- Combiner Models
- Lucas Valor
- Stormer 2.0 and Breez 2.0 Combiner Model
- Furno 2.0 and Evo 2.0 Combiner Model
- Nex 2.0 and Surge 2.0 Combiner Model
- Rocka 3.0 and Stormer 3.0 Combiner Model
- Stringer 3.0 and Nex 3.0 Combiner Model
- Bulk 3.0 and Furno 3.0 Combiner Model
- Furno 4.0 and Jawblade Combiner Model
- Surge 4.0 and Splitface Combiner Model
- Breez 4.0 and Thornraxx Combiner Model
- Evo 4.0 and Toxic Reapa Combiner Model
- Rocka 4.0 and Black Phantom Combiner Model
- Stormer XL and Speeda Demon Combiner Model
- Stringer 4.0 and Voltix Combiner Model
- Bulk 4.0 and Core Hunter Combiner Model
- Nex 4.0 and XT4 Combiner Model
- Breakout Heroes Combiner Model
- Breakout Villains Combiner Model
- Furno XL and Pyrox combiner model
- Rocka 5.0 and Scarox combiner model
- Bulk 5.0 and Bruizer combiner model
- Breez 5.0 and Ogrum combiner model
- Surge and Dragon Bolt Combiner Model
- Stormer and Frost Beast combiner model
- Evo and Aquagon Combiner Model
- See LEGO Pre-Spring 2011
- Hero Factory Chequered Shirt
- Hero Factory Denim Jacket
- Hero Factory Jeans
- Hero Factory Knit Cardigan
- Hero Factory Pants
- Hero Factory Socks
- Hero Factory Sweat Cardigan
- Hero Factory Sweat Pants
- Hero Factory Sweatshirt (Silas 202)
- Hero Factory T-shirt (Tom 200)
- Hero Factory T-shirt (Tom 201)
- Hero Factory 7169 T-shirt
- We Build Heroes Sweatshirt
- The villains' Meteor Blasters use the same elements as BIONICLE Thornax Launchers, except for the ammunition.
- Before Breakout came out, the skyline of the Hero Factory homepage changed to match the time of day and Makuhero city weather.
- A Hero Factory Comic was published in the July - August 2010 BrickMaster magazine and on the Hero Factory website. Another was released in September with Corroder as the main villain.
- As with BIONICLE, there are six main heroes released per line (this tradition did not continue with the Breakout waves and beyond). The colour scheme of the heroes and villains (red, blue, white, black, green, brown) is not continued in the Hero Factory theme, instead colours like silver, gold, orange and yellow are reintroduced. However, in some instances of BIONICLE, like 8696 Bitil & 8989 Mata Nui, the figure has a different colour than the basic one (i.e. brown to yellow).
- A four episode TV series was released in the week of September 20 2010.
- A Direct-to-DVD movie was released November 16 2010, titled 2856076 Hero Factory: Rise of the Rookies.
- The 2.0 Heroes have four-fingered fists instead of the 2009/2010 three-fingered fists.
- Unlike the 2010 heroes, the 2011 hero's arms can bend at the elbow.
- In the fourth wave, Breakout, every set comes with a new type of Hero Core (even the villains) which come printed with a code on the back for use with the new online game.
- The Breakout series is the only series to date with all the Hero characters.
- The 2012 hero cuffs use chain elements originally from 8730 Toa Hewkii and 8764 Vezon and Fenrakk.
- Universal Studios is making plans on developing a live action Hero Factory movie. 
- Starting with the Breakout series in 2012, heroes and villains came in an all-new bag-like container, rather than a box or canister like the previous sets.
- "Makuhero" is a pun on Make-a-hero.
- 2014 saw the release of the first Hero Factory Minifigures. Up until then, characters had only been produced as the larger, articulated Ultrabuild figures. These do not contain the same pieces as most minifigures. They are more similar to the Droids and Robots from the Star Wars and Exo-Force themes.
- In Invasion From Below all the heroes that star in the episode have a different voice. It could be because it is a reboot, but this has yet to be confirmed.
- Mission: Von Nebula
- Hero Creator
- Create a Villain
- Hero Recon Team
- Comic Builder
- Mission: Ordeal of Fire
- Mission: Savage Planet
- Brain Attack
- Invasion from Below