LEGO licensing

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The LEGO Group's licensing is split into two distint categories; Inbound and outbound[1]

Inbound licensing refers to licencees that LEGO gain and create Licensed themes out of, for example Lucasfilm and Star Wars.

Outbound licensing refers to examples where a company is given permission to use The LEGO Group's intellectual property, such as DK Publishing and books or Merlin Entertainments and LEGOLAND theme parks.

Often, inbound licences will be used for outbound products - for example, the LEGO Batman: The Visual Dictionary or LEGO Star Wars: The Complete Saga.

Inbound licencees

See: Licensed themes

LEGO's inbound licences usually lead to licensed themes or one off licensed sets. Companies that LEGO have, or had, licences with include Walt Disney, Lucasfilm and Viacom.

Outbound licencees

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  • Casco Blu
  • Handcraft Mfg
  • Isaac Morris
  • Kabooki
  • Mad Engine
  • SGI Apparel
  • TV Mania
  • Ameet
  • DK Publishing
  • Penguin
  • Scholastic
  • IQ HK
Luggage and Lunch Box (Bags)
  • Carry Gear
  • Grown Ups
  • ROOM Copenhagen
  • Animal Logic
  • TT Games
  • Village Roadshow Pictures
  • Warner Bros.
Office & School Supplies
  • Funtastic
  • MZB Imagination
Time (clocks and watches)
  • Clic Time

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