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Mini-doll figure

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Mini-doll figure
FullFriends
Theme:

Friends
Disney Princess
Fusion

Years:

2012–present

The Mini-doll figure is a variant of the minifigure introduced in 2012 for the Friends theme and also used in Disney Princess theme and Fusion theme in 2014. Mini-dolls are intended to be more realistic and stylish than the standard minifigure, to appeal more to the female market.

Construction

Mini-dolls are around 5 millimetres taller than a standard minifigure, and are less blocky and more stylized. They share a similar construction with the minifigure, having four parts: the legs (which cannot move separately), the torso, the head, and the hair or headpiece. The arms can be moved up and down, but unlike the minifigures, the hands can't be turned around. Mini-dolls are also designed to be "compatible" with regular minifigures, so they have the same style of U-shaped hand, and regular studs on their heads. This means they can hold any accessory, and wear any hair or hat element. Likewise, the unique hair elements used on Mini-dolls are compatible with minifigures.

The parts of a mini-doll are specifically designed to be shapely and stylish, to comply with girls’ requests for a more realistic, relatable and stylized figure", according to the LEGO Group.

In 2012 a total of 29 mini-dolls were released, in 2013, 23 more have been released, in to 2014 at least 24 will be released,leading to a total of 74 so far.

Design

Construction of Olivia

Construction of the Olivia Minidoll

Mini-dolls’ parts come in different variants according to character’s age, gender and current activity and can be recombined to suit any occasion or weather conditions.

Hair

Olivia's hair

Olivia's Hair

Each of the five leading heroines (Andrea, Emma, Mia, Olivia and Stephanie) is given a new hair piece, made of soft rubber instead of standard minifigures’ plastic ones. There are holes on the top and/or on the right side of the mould, where accessories like crowns or bows can be put. Except Joanna, other minor teenage girls included in each set reuse the heroines' hairpieces but in different colours. Adult women such as Anna and Ms. Stevens have short hair style – a smooth bob with a side partition. There is also a special hairpiece for horse riders – a black riding cap combined with a ponytail in different hair colours. In Disney Princess, there are also new ones for Cinderella, Ariel and Rapunzel.

So far, there are no new hairpieces invented for male characters. The male mini-dolls reuse old hairpieces from minifigures.

Head

11815

Olivia and Marie's head element

All the mini-dolls’ heads use the same mould, with more shaped facial features than a minifigure head, including nose and cheekbones. They come in two different colours – light nougat and light brown – and have several printing variants. The eye colour is dark green, light brown, dark brown or light blue. Lips can be shown as a simple black-contoured smiley curve on boys’ faces or elaborately lipsticked one (in red or pink) on feminine mini-dolls. Sometimes there is an additional printing of specific character’s features such as Mia’s freckles, Ms. Stevens’ spectacles or Peter’s beard.

Torso

Olivia's Torso

Olivia's torso element

There are three different torso moulds: one shaped to represent a teenage girl, one for adult women with more pronounced curves, and one used for men and boys. The arms rotate through a full turn, although many of the hair pieces block much of the arm's rotation.The skin colour is light nougat or light brown, to match the mini-doll's head. The torso printing variants indicate various clothes designs – from bikini tops up to winter jackets with scarfs. There are various sleeveless tops, polo T-shirts, long-sleeved blouses, jackets, a Christmas jumper and a shirt with a tie. Some torsos are combined with certain leg pieces to create special outfits such as a riding suit, a karate uniform, a waitress uniform or a woman’s tail-coat. The torsos usually come with small printed decorations and details, with a bit of skin showing at the top, although some, such as Katharina, have no visible skin or printed detail.

Legs

92818

Olivia and Emma's leg element

There are several differently moulded leg pieces for mini-dolls. Unlike those of minifigures, the leg pieces cannot move separately and bend backwards at all, but like minifigures they bend forwards a quarter of a turn so a mini-doll can sit down. Adult women wear long skirts, girls can choose from two types of short skirts (plain and double frilled) and three types of trousers – full-length, bermuda pants and shorts (swimming trunks). At the swimming pool or at the sea side they wear either shorts or a leg piece resembling a towel wrapped around figure’s waist. Masculine minifigures use the same trousers’ pieces as feminine ones. All of the leg pieces except full-lenght trousers pieces have a part of the mould which is often printed in skin colour, although in some cases it is printed to represent leggings and boots instead. The shoe prints come in several variants resembling elegant shoes, trainers, winter boots, riding boots and flip-flops.

Ariel dress-doll

Ariel as a human

ArielHR

Ariel as a mermaid

The wave of 2014 Disney Princess sets introduced two new types of mini-dolls' leg pieces. The first is a full-length skirt used as the lower part of dressing gowns worn by all princesses. The A-shaped skirt reaches to the ground covering figure's legs and shoes completely. The second piece, designed specially for Ariel, is a mermaid's fish tail, allowing the character to be attached to the studs in standing position. The construction of this part is similar to the tail used by mermaiden minifigures, but the mini-doll version can also bend into sitting position.

History

According to LEGO's research, female children tend to project themselves on to the figures they play with, while males will play in the third person. [1] This figure introduced new fans of Lego just by the look.

Controversy

The Mini-doll figures, like the rest of Friends line, were received with hostility by some upon the theme's launch, being panned as "gender stereotyped". Bailey Shoemaker Richards and Stephanie Cole from SPARK stated "After 4 years of marketing research, LEGO has come to the conclusion that girls want LadyFigs, a pink Barbielicious product line for girls", in a petition on Change.org. [2]

Characters

  • Andrea is one of the five main friends, she is the music lover of the group.
  • Andrew likes exploring the seas.
  • Anna is Olivia's mom and Peter's wife and likes cooking and mowing the lawn.
  • Chloe loves telling stories and going on adventures with Mia.
  • Christina is big into Christmas.
  • Ella likes horse riding.
  • Emma is one of the five main friends, she is the beautition of the group.
  • Isabella is big into swimming and going to the pool.
  • Joanna works at the pet salon.
  • Kate loves the ocean and exploring it.
  • Katharina (called Lacy in the T.V. show) is a expert horse rider and Mia's arch rival.
  • Matthew likes painting pictures.
  • Mia is one of the five main friends, she is the animal lover of the group.
  • Ms. Stevens is a teacher at Heartlake High.
  • Nicole likes camping and cooking.
  • Olivia is one of the five main friends, she is the smart one of the group.
  • Peter is Olivia's dad and Anna's husband and he likes cooking and watching t.v.
  • Sarah works at the beauty shop and loves style.
  • Sophie is Olivia's aunt and Peter's sister. She's also the vet.
  • Stephanie is one of the five main friends, she is the soical girl of the group.
  • Theresa is the horse riding instructor.

Minifigure Gallery

Friends and Fusion


Disney Princess


Sets featuring Mini-dolls

Friends

topbottom
Image # Set Pieces Figures Price Released
3061 3061  City Park Café  222  AndreaMarie   $34.99 / €29.99  2012 
3063 3063  Heartlake Flying Club  195  Stephanie   $19.99 / €19.99  2012 
3065 3065  Olivia's Treehouse  191  Olivia   $19.99 / €19.99  2012 
3183 3183  Stephanie's Cool Convertible  130  Stephanie   $14.99 / €14.99  2012 
3184-2 3184  Adventure Camper  309  OliviaNicole   $29.99 / €29.99  2012 
3185 3185  Summer Riding Camp  1112  StephanieEmmaEllaTheresa   €99.99  2012 
3186 3186  Emma's Horse Trailer  218  Emma   $19.99 / €24.99  2012 
3187 3187  Butterfly Beauty Shop  221  EmmaSarah   $24.99 / €24.99  January 2012 
3188 3188  Heartlake Vet  343  MiaSophie   €39.99  2012 
3189 3189  Heartlake Stables  401  Mia, Katharina   €54.99  2012 
3315 3315  Olivia's House  695  AnnaOliviaPeter   $74.99 / €69.99  2012 
3316 box 3316  Friends Advent Calendar  193  Olivia, Christina   $34.99 / €19.99  September 2012 
3930 3930  Stephanie's Outdoor Bakery  45  Stephanie   $5.99 / €5.99  2012 
3931 3931  Emma's Splash Pool  43  Emma   $5.99 / €5.99  2012 
3932 3932  Andrea's Stage  87  Andrea   $9.99 / €9.99  2012 
3933 3933  Olivia's Invention Workshop  81  OliviaRobot   €9.99  2012 
3934 3934  Mia's Puppy House  64  Mia   $9.99 / €9.99  2012 
3935 3935  Stephanie’s Pet Patrol  73  Stephanie   €9.99  2012 
3936 3936  Emma's Fashion Design Studio  79  Emma   $9.99  2012 
3937 alt1 3937  Olivia's Speedboat  65  Olivia   $9.99 / €9.99  August 2012 
3938 3938  Andrea's Bunny House  62  Andrea   €9.99  2012 
3939 3939  Mia's Bedroom  85  Mia   €9.99  2012 
3942 3942  Heartlake Dog Show  183  Mia   $19.99 / €19.99  2012 
30100-1 30100  Andrea at the Beach  23  Andrea     October 13, 2012 
30101 Skateboarder Mia Bag 30101  Mia's Skateboard  28  Mia   $Free  2012 
30102-1 30102  Olivia's Desk  26  Olivia   $3.99 / €3.20  2012 
30103-1 30103  Emma's Car  32  Emma   $3.99  2012 
30105-1 30105  Stephanie and Mailbox  41  Stephanie   $4.99  2012 
30106 alt1 30106  Ice Cream Stand  34  Emma   $4.99  2013 
30107-1 30107  Birthday Party  39  Andrea     2013 
30108-1 30108  Summer Picnic  33  Mia     2013 
36336769z 41000  Water Scooter Fun  28  Kate   $6.99 / €5.99  2013 
36335511z 41001  Mia's Magic Show  90  Mia   $9.99 / €9.99  2013 
36334880z 41002  Emma's Karate Class  93  Emma   $9.99 / €9.99  2013 
36337431z 41003  Olivia's Newborn Foal  70  Olivia   $9.99 / €9.99  2013 
41004 alt1 41004  Rehearsal Stage  198  Stephanie   $19.99 / €19.99  2013 
B 41005 box side 41005  Heartlake High  487  StephanieMatthewMs. Stevens   $49.99 / €49.99  2013 
Downtown bakery box 41006  Downtown Bakery  253  DanielleMia   $29.99 / €24.99  2013 
36338591z 41007  Heartlake Pet Salon  242  EmmaJoanna   $29.99 / €29.99  2013 
Heartlake City Pool 41008  Heartlake City Pool  423  AndreaIsabella   $39.99 / €39.99  2013 
Andrea's bedroom box 1 41009  Andrea's Bedroom  75  Andrea   $9.99 / €9.99  2013 
Olivia's Beach Buggy Box 41010  Olivia's Beach Buggy  94  Olivia   $9.99 / €9.99  2013 
Lego41011a 41011  Stephanie's Soccer Practice  80  Stephanie   $9.99 / €9.99  2013 
41013-1 41013  Emma's Sports Car  159  Emma   $14.99 / €14.99  2013 
Friend6 41015  Dolphin Cruiser  612  MiaAndrewMaya   $69.99 / €69.99  November, 2013 
Friend1 41016  Friends 2013 Advent Calendar  213  StephanieLily   €19.99  2013 
41026-1 41026  Sunshine Harvest  233  Olivia   $19.99 / €19.99  2014 
41027 alt1 41027  Mia's Lemonade Stand  112  Mia   $9.99 / €9.99  2014 
41028 alt1 41028  Emma's Lifeguard Post  78  Emma   $9.99 / €9.99  2014 
41029 alt1 41029  Stephanie's Newborn Lamb  78  Stephanie   $9.99 / €9.99  2014 
Enlarged j13 41035  Heartlake Juice Bar  277  AndreaNaya   $29.99 / €32.99  2014 
41037-1 41037  Stephanie's Beach House  369  Stephanie, Kate   $39.99 / €39.99  2014 
10821138463 b713da5963 o 41039  Sunshine Ranch  721  Mia, Liza   $69.99 / €69.99  2014 
10984459376 c8536b2891 o 41056  Heartlake News Van  278  EmmaAndrew   $24.99 / €24.99  2014 
10984540024 4a8a88f390 o 41057  Heartlake Horse Show  355  StephanieRobert   $39.99 / €39.99  2014 
Stephanieset 5000245  Stephanie  Stephanie     2012 
No image Friends  Key Chain One          
No image Friends  Key Chain Two          
Friendsbrickmaster-1 Brickmaster  Friends  103  MiaChloe     September 17, 2012 

Disney Princess

topbottom
Image # Set Pieces Figures Price Released
10820980236 31b404f0c7 o 41050  Ariel's Amazing Treasures  77  Ariel   $12.99  2014 
41051-1 41051  Merida's Highland Games  145  Merida   $19.99  2014 
10821118564 fc31eb3d12 o-2 41052  Ariel's Magical Kiss  250  Ariel, Prince Eric   $29.99  2014 
10820922506 c0364c3808 o 41053  Cinderella's Dream Carriage  274  Cinderella   $29.99  2014 
10820903026 b3b7eb8545 o 41054  Rapunzel's Creativity Tower  299  Rapunzel, Flynn Rider   $39.99  2014 
10820963835 36b0c247e2 o 41055  Cinderella's Romantic Castle  646  CinderellaPrince Charming   $69.99  2014 

Fusion

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Image # Set Pieces Figures Price Released
21208-1 21208  Resort Designer  263  Olivia   $34.99  September 2014 

LEGO's description

LEGO.com-icon-yellow This is a description taken from LEGO.com. Do not modify it. (see the source of this quote)

Introducing the LEGO mini-doll figure Anchored by the introduction of a new mini-doll figure, LEGO Friends introduces a new LEGO minifigure platform tailored to girls’ requests for a more realistic, relatable and stylized figure.

Designed to the same scale of the classic LEGO minifigure, the mini-doll figure stands roughly 5 millimeters taller than its minifigure sibling, yet features similar constructability, shares the iconic “claw” hand to hold the same accessories, can wear the same hair and headpieces, and is compatible with all LEGO building sets. Unlike regular minifigures, the hands cannot rotate and the torso and legs cannot be separated. A total of 29 different mini-doll figures will be introduced in 2012.

“LEGO Friends is one of the most researched LEGO projects ever and is a culmination of years of anthropological research with girls around the world to understand what they expect from a construction toy,” said Nanna Ulrich Gudum, senior creative director, LEGO Group. “In talking with girls and their moms, we understand that girls really want a LEGO offering that mirrors what the boys experience, but in a way that fulfills their unique desire for remodeling and redesign, combined with realistic themes in community and friendship.”

“Unlike previous LEGO toys for girls, LEGO Friends, at its core, does not apologize for being a construction toy and delivers, for the first time, a building experience in the same scale as our classic offerings,” Nanna Ulrich Gudum continued. “What LEGO Friends does differently is deliver the beauty, details, accessories, real world themes and need for strong interior play that the research revealed would make all the difference for girls ages 5 and up.”


Gallery

References

  1. http://www.businessweek.com/magazine/lego-is-for-girls-12142011.html#4 "The key difference between girls and the ladyfig and boys and the minifig was that many more girls projected themselves onto the ladyfig—she became an avatar. Boys tend to play with minifigs in the third person."
  2. http://www.change.org/petitions/tell-lego-to-stop-selling-out-girls-liberatelego (Change.org petition)


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