Not bad for a Mini set. I got this with the last Sun promo week, I thought it was pretty good considering it's a mini and there isn't much space for detail. All the main features are there and in the right place and the poly bag contained a decent selection of new (2011) bricks.
If you include the paper, this costed 50p which is a perfectly rational price for 2 dozen pieces. My only concern is that there is not much holding the masts up, they are easy to accidentally knock off with big fingers.