He has tan cloths, a turban, a black mustache and a black beard. He once saved the life of Seso. On the LEGO.com bios, he wears Hassansin garb and has a large mustache. It picture of same Sheik Amar with nervous one replace a Hassansin Sheik Amar picture at LEGO.com.
Sheik Amar, the master of the Valley of the Slaves, has got a big sense of humor and loves gold. He used to own a ostrich racing track as well as a gambling den. Amar encountered Dastan and the princess riding through his realm. Dastan and the princess escaped, but Amar eventually caught them he told them that his valley was taken away and he only had one ostrich left. He was told there was gold in Alamut, so he and Seso helped them to retrieve the dagger. When Dastan turned back time, Amar's gaming empire was back in business.
- Sheik Amar was potrayed by Alfred Molina, who also played Doc Ock in Spider-Man 2 and Satipo in Raiders of the Lost Arc.