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Lego Lego is a brand of interlocking plastic bricks that children have obsessed over for more than 60 years. It's easy to see why -- they take a beating like no other toy on the market, and few others can offer children the opportunity to build a car, then a skyscraper and then a dinosaur. However, in 2003, the brand experienced a precipitous 35 percent decline in U.S. sales. In 2004, the company underwent a drastic turnaround implemented by its CEO, Jørgen Vig Knudstorp. It eventually returned to profitability, and it's had successful licensing deals with toys and video games based on the "Star Wars" and "Toy Story" franchises. In 2012, it introduced the Lego Super Heroes and Lego "Lord of the Rings" lines. (In a previous version of this article, it was incorrectly stated that Lego was purchased by Mattel in 2004. The current story has been updated to reflect this change.)

From: Yahoo

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