"Given the sensibility of the LEGO related products connected to the upcoming Star Wars movie it has been decided to treat all images and information as highly confidential and therefore business critical. This means that we would like you to help us contain leaking of these informations until the embargo date of Septemer 4th. Until then we need you to refrain from hosting images and information such as set number, set names and set pricing.
I know the frustrations and concerns this will probably raise in the AFOL community and we would not ask if it wasn't of highest importance.
I appreciate the cooperation and willingness to help us that you've already shown and hope that you will continue to do "what's right" so we can show our license partners that the AFOL community do care and want to continue being seen as a trusted friend and partner.
Thank you again for your kind understanding and help.
Kim Ellekjær Thomsen"